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AllHeart: The Scrub Giant Stuck in 2010
Analyzing a $6.4M revenue business with a 1.5-star rating and a broken customer experience.
AllHeart dominates the search term 'scrubs' with 216,000 monthly queries, yet their Trustpilot rating sits at a catastrophic 1.5/5. This isn't a business struggling to find product-market fit; it's a company bleeding trust while maintaining top-of-funnel visibility. The raw revenue numbers tell one story, but the customer sentiment tells a much darker one.
"AllHeart is a classic SEO zombie: ranking on legacy keywords while actively repelling modern customers through a trust vacuum."
The Traffic Mirage
With 53% organic traffic, AllHeart is winning on 'scrubs' (216K volume) and 'Cherokee scrubs' (11K volume). They've captured the intent, but the 1.5-star rating suggests they are failing to capture the transaction. This is a high-funnel, low-conversion nightmare. They are paying the SEO tax of the past without investing in the conversion infrastructure of the future.
The Trust Deficit
51 employees generating $6.4M in revenue equals roughly $125k per employee—a dangerously low number for a DTC e-commerce operation. The 54 Trustpilot reviews are a red flag for volume; for a business of this scale, it implies either suppression of reviews or a massive disconnect between traffic and actual buyers. The negative reviews likely center on shipping, returns, and quality control—classic operational failures.
Their tech stack is a hodgepodge of legacy tools: jQuery, Slick, Bootstrap, and Google Analytics. It's functional but dated. There's no modern headless architecture or sophisticated personalization engine here. They are spending money on Klaviyo and FullStory but failing to execute on the basics of customer satisfaction. The $10.1M in funding appears to have been spent on inventory and broad marketing, not on product experience or logistics.
- Dominates 'scrubs' SEO (216K monthly volume) but fails to monetize trust.
- 1.5-star rating indicates a critical operational breakdown (shipping/returns).
- Revenue per employee ($125k) is alarmingly low for the headcount.
- Tech stack is outdated (jQuery/Bootstrap), suggesting stalled innovation.
Acquisition Target or Zombie Brand?
AllHeart has the assets (traffic, links, vendors) but lacks the execution. A PE firm could buy the domain and backlink profile for cheap, strip the costs, and rebuild the trust engine—or let it wither.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Allheart rank for?
5 keywordsHow is Allheart's SEO?
Meta Tags
Medical Scrubs & Nursing Uniforms | AllHeart
Shop AllHeart for the best selection of top scrubs brands and find trusted quality, style and unbeatable value, all in one place.
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allheart
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Reviews (20)
Good quality scrubs that look nice.
I have placed orders with this company a few times. They have nice uniforms that fit well and are good quality. I spoke with Nathan. He was friendly and willing to answer any questions that I had. The one downfall is that I paid a extra fee to have my item shipped to me faster, and I had to return the item being that it was too big. I will not be given back the money for the expedited item, but Nathan said that I would get %50 percent off shipping on a new item of the correct size should I choose to reorder. It would be a five star if I could get expedited fee waved with the new order.
I would not order from this place
I would not order from this place. They messed up royally on my order, seems like it happens often too. Shipping is also longer than 5 days. I spent so much money to be disappointed like this. You’d be better off ordering on Amazon.
The next time a customer orders…
The next time a customer orders something be more courteous and if something is wrong with the order just fix it that would be the right thing to do treat ur customers better
DO NOT ORDER FROM THIS COMPANY
I placed an order on 5/8/25, have yet to receive my order. I ordered 13 items.. 2 were to be name embroidered. I understand that can take longer.. but 11 other items were being held hostage until they were able to do the embroidery. Customer service were snotty and rude, I've never once received an update on my order without calling and waiting 45 mind to speak with someone. Now I finally receive an email telling 1/2 my order is "out of stock" so while waiting for the embroidery .. everything is ordered sold out. So now I've waited a month for scrubs I will never get. I was changing jobs and really needed them. Don't ever order from this company, there business practices are asinine and its not worth the stress..
Terrible customer service
Terrible customer service. Don't trust the company. Try your luck somewhere else. You would not get any shipments from this company.
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About allheart.com
Shop AllHeart for the best selection of top scrubs brands and find trusted quality, style and unbeatable value, all in one place.
Company Overview
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Phone Numbers
Technology Stack
allheart.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Email Marketing
Klaviyo
Traffic & Audience
allheart.com receives approximately 151.9K monthly visitors and ranks #199,978 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 2:52 on the site.
The majority of allheart.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about allheart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit allheart.com directly at https://allheart.com.