allsides.com
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AllSides: The Unbiased News Doesn't Exist
Building a $7M business by admitting the impossible and engineering balance instead
AllSides isn't trying to find the unicorn of unbiased news—it's building the infrastructure to make bias visible. With 941,844 monthly visits and a $7.1M revenue engine, this platform proves that admitting the problem is the first step to solving it.
""Unbiased news doesn't exist" isn't a bug—it's their entire business model."
The 61% Direct Traffic Army
AllSides' traffic distribution reveals a powerful truth: 61% direct traffic vs 26% organic search. This isn't a news aggregator fighting for algorithmic attention—it's a destination. Users bookmark it, return daily, and build habits around seeing multiple perspectives. When people type 'allsides.com' directly, they're not looking for headlines; they're looking for context.
The Media Bias Gold Rush
With 11,710 monthly searches for 'media bias chart' and 10,520 for 'CNN bias,' AllSides sits at the intersection of a polarized nation's curiosity. They've captured the 'allsides' keyword (12,290 monthly volume) and own the narrative around bias transparency. This isn't accidental—it's a strategic land grab in a space where trust is the scarcest commodity.
The company's approach is brutally honest: they don't claim to be non-partisan. Instead, they use technology and diverse human perspectives to explicitly label bias across left, center, and right. Their 331,772 backlinks suggest other media outlets and educators are treating AllSides as a reference standard, not just a competitor.
- 61% direct traffic signals habit formation, not passive consumption
- Top 5 keywords are all bias-related—users want transparency, not neutrality
- 2.4/5 Trustpilot rating suggests controversy drives engagement
- 43 employees generating $7.1M = $165K revenue per employee
The Anti-News Business Model
AllSides succeeds by rejecting the premise of objectivity and building the tools to navigate subjectivity instead. For investors: this is media infrastructure, not media content.
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AllSides | Balanced news and media bias ratings. Unbiased news doesn't exist.
We use media bias ratings to provide balanced news, perspectives and issues across the political spectrum. Unbiased news coverage doesn't exist - there is no such thing as unbiased news or truly non-partisan coverage. We use technology and diverse perspectives to provide balance.
AllSides | Balanced news via media bias ratings for an unbiased news perspective
See issues and political news with news bias revealed. Non-partisan, crowd-sourced technology shows all sides so you can decide.
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AllSides Technologies, Inc.
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Reviews (8)
This site does an excellent job of…
This site does an excellent job of rating bias in news organizations. For those who actually want to read/hear the truth, rather than just something to reinforce their own personal biases.
Undecided
Undecided. I want know if anyone knows more about the CEO John Gable (if that's his real name) and it's board of directors. I can't find anything on who he really is aside from some vague information. Does anyone know anything truly about these people. I know he worked for the Bush Administration which isn't flattering. FYI I tend to lean conservative but I don't consider myself left or right because it's all BS. I want to know the real agenda behind these Truth Finders and the truth about who they really are. After covid I'm digging into every thing before I start reading anyone's material.
Their articles and references on…
Their articles and references on Left-Right bias are skewed due to the prevalence of American media sources. Their article on the biases of fact-checkers misunderstood how statistics work, criticising Politifact for giving a "mixed" review to the statement that more white people are killed by police than Black, when Politifact correctly noted that there are proportionally more white than black people in the USA, and ratios are an essential part of accurately identifying disadvantages across demographics. They also criticise a fact check by The Washington Post for taking context and implications of the speaker into account, describing it as the subjective judgement of claims, "often beyond the hard facts", to give a final “fact check” rating. I believe this website is in good faith, but their understanding of fact checking is amateur and fundamentally flawed. The assertion that this website makes, namely, that each statement should be assessed as true or false independent of context and subtext in order to accurately appraise the overall veracity is simply incorrect.
Email harassment
Have clicked “Unsubscribe” at least 10 times in a row and still getting emails
I ordered a product using a legitimate Canadian credit card; company incorrectly assumed it was an international credit card
I ordered a product online using a Canadian Visa credit card. I received an email from the Customer Service supervisor the next morning stating my order had been cancelled as the company does not accept international credit cards. I sent an email reply stating I did use a Canadian credit card. An incorrect assumption was made that because my permanent residence is in another country, the credit card used was an “international” card. This could have been checked by Customer Service by calling the bank associated with the credit card # and asking them. I also tried phoning in the afternoon, leaving a vm stating again that my credit card is Canadian, and requesting a call back. At the time of writing this review, I have not had either an email or phone call in response. I will source the item I’d hoped to buy from Alltides from another vendor.
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About allsides.com
We use media bias ratings to provide balanced news, perspectives and issues across the political spectrum. Unbiased news coverage doesn't exist - there is no such thing as unbiased news or truly non-partisan coverage. We use technology and diverse perspectives to provide balance.
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Technology Stack
allsides.com uses 18 technologies across their website including Font Awesome, Amazon S3, Amazon Web Services, OneTrust, and more.
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Font Awesome
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Amazon S3, Amazon Web Services, Cloudflare
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OneTrust
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Mailchimp
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Typeform
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Google Tag Manager, Google Analytics
Traffic & Audience
allsides.com receives approximately 941.8K monthly visitors and ranks #65,318 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:30 on the site.
The majority of allsides.com's traffic comes from undefined, undefined, .
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