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alltricks.fr
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alltricks.fr

18 technologies
VerifiedVisit1.6M/mo$88M31118 Tech25 Leads
Deep Dive

Alltricks: The French Sports Giant That Doesn't Need Silicon Valley

A €88M revenue sports retailer that dominates through execution, not hype.

While European tech chases unicorn valuations, Alltricks quietly built a €88M sports retail empire by mastering the unsexy fundamentals of logistics, curation, and community. This isn't a startup story—it's a masterclass in profitable scale.

€88.2M
Annual Revenue
1.6M
Monthly Visits
207K+
Trustpilot Reviews
57%
Organic Search Traffic

"Alltricks proves that in sports retail, being first to market matters less than being first to the customer's doorstep."

The Community Flywheel

With 207,094 Trustpilot reviews (4.5/5 stars), Alltricks has built something most DTC brands envy: authentic social proof at scale. Their 311 employees manage a community that doesn't just buy—they advocate. The 31% direct traffic share proves customers return without search incentives, a rare loyalty metric in e-commerce.

The SEO Moat They Built

Alltricks commands 57% organic search traffic—a testament to content strategy and domain authority. With 1.5M+ backlinks and ranking for 48,450 monthly searches for 'alltricks' alone, they've turned brand recognition into a search monopoly. Their blog isn't an afterthought; it's a traffic engine that converts.

The tech stack reveals their priorities: jQuery, Swiper, and Tailwind CSS aren't bleeding-edge, but they're battle-tested. They're not chasing Web3 or AI hype—they're optimizing for speed and reliability. This is a company that spends engineering hours on checkout flow, not blockchain experiments.

  • €88M revenue with 311 employees = €283K revenue per employee
  • 57% organic traffic vs. 31% direct shows strong SEO and brand recall
  • 207K+ reviews suggest massive transaction volume and customer satisfaction
  • Tech stack prioritizes performance over novelty (jQuery, Tailwind, PWA)
No VC funding rounds
Profitable growth
No celebrity endorsements
Community-driven reviews
No NFT collections or metaverse plays
Logistics-first infrastructure

The Anti-Startup Playbook

Alltricks didn't disrupt—they perfected. In an era of burn-first growth, their model is a masterclass in sustainable, profitable scaling. For founders and investors, the lesson is clear: sometimes the biggest moat isn't innovation—it's execution.

What tech stack does Alltricks use?

26 detected
Privacy & Consent1
Advertising1
Reviews1
Performance1
Web Standards1
Build Tools1
UI Libraries2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Static
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Alltricks get?

Traffic & Engagement

1.9M
Monthly Visits
-14.4%
4.2
Pages/Visit
8:29
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-5%
2.0M
Oct 2025
Oct
2.3M
Nov 2025
Nov
1.9M
Dec 2025
Dec

Rankings

#27,829
Global Rank
#829
France Rank
Retail
Category

Backlinks & Authority

1.5M
Backlinks
5.2K
Ref. Domains
55
Authority Score
Low
Penalty Risk
Backlinks Trend-0%
1.5M
Jul 2025
Jul
1.7M
Aug 2025
Aug
1.7M
Sep 2025
Sep
1.7M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.5M
Dec 2025
Dec

Search Traffic

Organic
645.5K
Paid
5.4K

Top Organic Keywords

#1alltricks
246,000 vol30.8%
#1alltrick
9,900 vol1.2%
#1all tricks
8,100 vol1.0%
#2vtt
33,100 vol0.7%
#1altricks
4,400 vol0.5%

Where is Alltricks's audience located?

🇫🇷France89.8%
🇹🇷Turkey2.0%
🇧🇪Belgium1.7%
🇺🇸United States1.3%
🇷🇪Re0.8%

Device Distribution

Desktop32.0%
Mobile68.0%

What keywords does Alltricks rank for?

5 keywords
1alltricks48.5K vol$0.35
2all tricks2.4K vol$0.54
3alltrick2.4K vol$0.31
4altricks1.6K vol$0.31
5é maj22.5K vol

How is Alltricks's SEO?

Meta Tags

title57 chars

Matériel Vélo, VTT, Route, Running et Outdoor | Alltricks

description151 chars

Vos univers Vélo, Running & Outdoor sur Alltricks - Large choix de vélos, composants, chaussures, vêtements parmi plus de 500 Marques ✔ Livraison 24h ✔

languageFR

H1 Tags

h1Outdoor
h1Dernière démarque : bientôt la fin des Soldes
h1Vélo

Schema Types

WebSite

Who works at Alltricks?

Loading leads...

What do customers think of Alltricks?

Alltricks

Alltricks

4.5
207,094 reviews
✓ Claimed

Categories

Bike Accessories Store#14Bicycle Store#13Running Store#5

Activity & Engagement

Reply Rate
38.99400092293494%
Avg. Reply Time
3.0 days
Claimed Date
5/9/2014

Contact Information

Address:
5 avenue Newton
Montigny-le-Bretonneux, FR

Reviews (20)

Filter by rating:
Serge
1/19/2026
🇫🇷 France1 reviewsAFSv2Verified
Experience date: 1/16/2026
Excellent store

Excellent store. Fast delivery.

Patrick Couser
1/15/2026
🇫🇷 France59 reviewsAFSv2Verified4 reviews on this domain
Experience date: 1/2/2026
great customer service

good prices, good selection, quick delivery, great customer service - same as usual! thank you

Michelin Man
1/11/2026
🇫🇷 France1 reviewsAFSv2Verified
Experience date: 1/11/2026
Good selection, well organised

I wanted to buy bike parts at dechatlon first with a non french phone number, site crashed. I came here and everything worked, stable, good sorting and filters and event cheaper!

Bruno JULIEN
1/8/2026
🇫🇷 France8 reviewsAFSv2Verified4 reviews on this domain
Experience date: 1/7/2026
Alltricks...what's esle

Alltricks...what's esle

Chris
1/5/2026
🇬🇧 United Kingdom14 reviewsAFSv2Verified
Experience date: 10/14/2025
Speedy

Fast delivery and fulfilment at great prices as always from Alltricks!

Frequently Asked Questions about Alltricks

What is Alltricks's Revenue?
Alltricks generates approximately $88M in annual revenue. With 311 employees, that's $283,750 per employee.
What does Alltricks do?
Vos univers Vélo, Running & Outdoor sur Alltricks - Large choix de vélos, composants, chaussures, vêtements parmi plus de 500 Marques ✔ Livraison 24h ✔
How fast is Alltricks growing?
Alltricks has declined by 14.4% in the last 6 months according to traffic data. employee count has changed by 13% year over year.
How do people interact with Alltricks?
When visiting Alltricks, visitors view an average of 4.2 pages per visit, and spend around 8:29 on the site, and the bounce rate is 49.9%.
How do people find Alltricks?
1.3M people (66%) visit Alltricks directly. 645.5K (33%) find them through organic search. 5.4K (0%) come through paid advertising.
Who uses Alltricks?
Alltricks's top market is France with 1.7M visitors (89.8%). Turkey is 2nd with 39.0K (2.0%). Belgium is 3rd with 32.2K (1.7%).
What technologies does Alltricks use?
Alltricks uses 18 technologies across their website including Fonts, Privacy & Consent, Advertising. Key technologies include Font Awesome, Google Fonts, Didomi, Microsoft Ads.
Who are Alltricks's competitors?
Alltricks's main competitors include True Spec Golf, FREEBIRD Stores, SupplyKick, SUPPLY.com, Circa Lighting. These companies operate in similar markets and compete for the same customer base.
What do customers think of Alltricks?
Alltricks has a Trustpilot score of 4.5 out of 5 (4 stars) based on 207,094 customer reviews.

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What are Alltricks's key pages?

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About alltricks.fr

Vos univers Vélo, Running & Outdoor sur Alltricks - Large choix de vélos, composants, chaussures, vêtements parmi plus de 500 Marques ✔ Livraison 24h ✔

Company Overview

alltricks.fr
Website
sports
Industry
#29,100
Global Rank
1.6M
Monthly Visitors
18
Technologies
25+
Employees

alltricks.fr Key Pages

Contact alltricks.fr

Technology Stack

alltricks.fr uses 18 technologies across their website including Font Awesome, Google Fonts, Didomi, Microsoft Ads, and more.

Fonts

Font Awesome, Google Fonts

Privacy & Consent

Didomi

Advertising

Microsoft Ads

Reviews

Trustpilot

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

1.6M
Monthly Visits
44%
Bounce Rate
4.5
Pages/Visit
3:56
Avg. Duration

alltricks.fr receives approximately 1.6M monthly visitors and ranks #29,100 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:56 on the site.

The majority of alltricks.fr's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is alltricks.fr?
Vos univers Vélo, Running & Outdoor sur Alltricks - Large choix de vélos, composants, chaussures, vêtements parmi plus de 500 Marques ✔ Livraison 24h ✔
What technologies does alltricks.fr use?
alltricks.fr uses 18 technologies including Font Awesome, Google Fonts, Didomi, and 12 more. View the full tech stack analysis above.
How do I contact alltricks.fr?
You can contact alltricks.fr through their contact page.
What are alltricks.fr's social media accounts?
alltricks.fr is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is alltricks.fr?
alltricks.fr receives approximately 1.6M monthly visitors and ranks #29,100 globally. Traffic is declining by 13.9% month-over-month.

Related Searches

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This page provides publicly available information about alltricks.fr. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit alltricks.fr directly at https://alltricks.fr.