alltricks.fr
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Alltricks: The French Sports Giant That Doesn't Need Silicon Valley
A €88M revenue sports retailer that dominates through execution, not hype.
While European tech chases unicorn valuations, Alltricks quietly built a €88M sports retail empire by mastering the unsexy fundamentals of logistics, curation, and community. This isn't a startup story—it's a masterclass in profitable scale.
"Alltricks proves that in sports retail, being first to market matters less than being first to the customer's doorstep."
The Community Flywheel
With 207,094 Trustpilot reviews (4.5/5 stars), Alltricks has built something most DTC brands envy: authentic social proof at scale. Their 311 employees manage a community that doesn't just buy—they advocate. The 31% direct traffic share proves customers return without search incentives, a rare loyalty metric in e-commerce.
The SEO Moat They Built
Alltricks commands 57% organic search traffic—a testament to content strategy and domain authority. With 1.5M+ backlinks and ranking for 48,450 monthly searches for 'alltricks' alone, they've turned brand recognition into a search monopoly. Their blog isn't an afterthought; it's a traffic engine that converts.
The tech stack reveals their priorities: jQuery, Swiper, and Tailwind CSS aren't bleeding-edge, but they're battle-tested. They're not chasing Web3 or AI hype—they're optimizing for speed and reliability. This is a company that spends engineering hours on checkout flow, not blockchain experiments.
- €88M revenue with 311 employees = €283K revenue per employee
- 57% organic traffic vs. 31% direct shows strong SEO and brand recall
- 207K+ reviews suggest massive transaction volume and customer satisfaction
- Tech stack prioritizes performance over novelty (jQuery, Tailwind, PWA)
The Anti-Startup Playbook
Alltricks didn't disrupt—they perfected. In an era of burn-first growth, their model is a masterclass in sustainable, profitable scaling. For founders and investors, the lesson is clear: sometimes the biggest moat isn't innovation—it's execution.
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Meta Tags
Matériel Vélo, VTT, Route, Running et Outdoor | Alltricks
Vos univers Vélo, Running & Outdoor sur Alltricks - Large choix de vélos, composants, chaussures, vêtements parmi plus de 500 Marques ✔ Livraison 24h ✔
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Reviews (20)
Excellent store
Excellent store. Fast delivery.
great customer service
good prices, good selection, quick delivery, great customer service - same as usual! thank you
Good selection, well organised
I wanted to buy bike parts at dechatlon first with a non french phone number, site crashed. I came here and everything worked, stable, good sorting and filters and event cheaper!
Alltricks...what's esle
Alltricks...what's esle
Speedy
Fast delivery and fulfilment at great prices as always from Alltricks!
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About alltricks.fr
Vos univers Vélo, Running & Outdoor sur Alltricks - Large choix de vélos, composants, chaussures, vêtements parmi plus de 500 Marques ✔ Livraison 24h ✔
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alltricks.fr uses 18 technologies across their website including Font Awesome, Google Fonts, Didomi, Microsoft Ads, and more.
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Font Awesome, Google Fonts
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Didomi
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Microsoft Ads
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alltricks.fr receives approximately 1.6M monthly visitors and ranks #29,100 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:56 on the site.
The majority of alltricks.fr's traffic comes from undefined, undefined, .
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