Alodokter's traffic breakdown reveals a masterclass in content moats. They rank for 'ibuprofen' (235K monthly searches) and 'dexamethasone' (79K searches)—generic drug names that capture high-intent users at the moment of need. This isn't branding; it's utility-driven acquisition that converts 'what is this pill?' into 'book a doctor now.' Their 812K backlinks compound this advantage, creating a defensible search fortress competitors can't replicate.

With 569 employees serving 23M monthly users, Alodokter operates at a 40K:1 user-to-employee ratio that would make any SaaS founder jealous. But here's the genius: they're not just a marketplace—they're a vertical search engine, a telemedicine provider, and a pharmacy aggregator rolled into one. Each service feeds the others: search creates telemedicine demand, which drives pharmacy transactions, which generates data to improve search relevance. It's a flywheel that traditional healthcare players are too siloed to replicate.