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Aloompa: The 18-Person Powerhouse in Live Events
How a tiny team builds tech for massive festivals, and why their traffic is a red flag
In an industry dominated by bloated incumbents like Cvent and Eventbrite, Aloompa is betting that 18 employees and a hyper-focused product can win the live event technology market. They claim to transform the attendee experience, but a closer look at their digital footprint reveals a classic B2B paradox: great product, quiet website.
"Aloompa is a product-led company trapped in a marketing-led world's body. Their revenue suggests traction, but their traffic screams for help."
The Silent Scale
With $1.5M in revenue across just 18 employees, Aloompa generates roughly $83k per head—a strong efficiency metric for a niche B2B SaaS. But their traffic profile is alarming for a growth-stage company. 54% direct traffic is healthy for a mature brand, but at their scale, it signals low discovery. They are likely surviving on legacy contracts and word-of-mouth, not scalable acquisition.
The SEO Identity Crisis
This is where the story gets spicy. Their top organic keywords aren't 'event management software' or 'festival app builder'—they are 'itunes developer connect' and 'create google play account.' Aloompa is accidentally ranking for generic app store queries, likely due to legacy blog posts or tools. This is wasted traffic. They are capturing developers looking for Apple/Google docs, not event planners looking for a platform.
The tech stack tells a story of pragmatic engineering. They use jQuery (a legacy choice) alongside modern Tailwind CSS and Flutter (evidenced by their developers). This suggests a team that ships fast and maintains what works, rather than chasing shiny objects. Their social presence is consistent but low-engagement, typical for a B2B player servicing enterprise clients rather than a consumer app chasing virality.
- Product-Market Fit exists: $1.5M revenue on 18 people proves they solve a real pain for festivals.
- Marketing Disconnect: Ranking for 'iTunes developer' keywords indicates a severe SEO strategy gap.
- The 'Unicorn' Trap: High direct traffic + low global rank suggests they are one client churn away from stagnation.
The Verdict: Buy the Product, Fix the Funnel
Aloompa is a classic under-the-radar B2B play. If they can fix their SEO and stop ranking for Apple's documentation, this 18-person team could easily 10x their traffic—and their valuation.
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Aloompa | Live Event Technology
Aloompa transforms the way your attendees experience live events with our innovative live event technology.
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About aloompa.com
Aloompa transforms the way your attendees experience live events with our innovative live event technology.
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Technology Stack
aloompa.com uses 17 technologies across their website including PHP, WordPress, Fastly, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Fastly
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Performance
Lazy Loading, Priority Hints
Traffic & Audience
aloompa.com receives approximately 4.9K monthly visitors and ranks #2,971,182 globally. The website has a bounce rate of 23% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:45 on the site.
The majority of aloompa.com's traffic comes from .
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