alteryx.com
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Alteryx: The $522M Data Analytics Powerhouse
How a 2,962-person company built a data analytics empire with 4.5M backlinks
In a world drowning in data, Alteryx carved out a $522M empire by making analytics accessible to everyone—not just data scientists. Their secret? Building a platform that bridges the gap between raw data and actionable insights.
"Alteryx didn't just build a data tool—they built a movement around democratizing analytics."
The Self-Service Revolution
With 51% of traffic coming from organic search, Alteryx has mastered the art of being discoverable. Their top keywords reveal a strategic focus: 'alteryx' (52K searches), 'alteryx careers' (2.4K), and 'alteryx certification' (1.8K). This isn't just marketing—it's building a community of certified practitioners who become evangelists.
Growth Through Evangelism
The presence of a Chief Evangelist (Joshua Burkhow) and 4.5M backlinks tells a story of organic growth through community. While competitors spend on ads, Alteryx has built a flywheel where certified users create content, share workflows, and pull more professionals into their ecosystem. Their 2.4/5 Trustpilot rating from 6 reviews suggests room for improvement in customer experience—a potential growth lever.
The tech stack reveals a modern, performance-focused approach: jQuery and Slick for UI, Tailwind CSS and Bootstrap for styling, Vite for build optimization, and PWA capabilities for offline access. This isn't legacy enterprise software—it's built for speed and accessibility.
- 40% direct traffic indicates strong brand recall—users aren't just discovering, they're returning
- Top 5 keywords focus on careers and certification, suggesting a talent magnet strategy
- 4.5M backlinks from 575K monthly visits shows exceptional domain authority
- Mixed leadership with Andy MacMillan and Kevin Rubin suggests strategic transition
The Quiet Giant of Data Analytics
Alteryx proves that in B2B software, community-driven growth and practical utility beat flashy marketing every time.
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5 keywordsWhat is Alteryx's revenue?
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Alteryx
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Reviews (3)
A very powerful data manipulation tool…
A very powerful data manipulation tool that we use at work all the time. Employees were coming up with so many time saving measures for their reports and data processes that we bought an enterprise license so anyone can request it. It's a pricey license, but works with so many file formats and database schemas that it's well worth it! Drag and drop functionality with a strong community base that usually has a solution to any stumbling block you come across. I've been using it for about 5 years now and tools I've built with Alteryx my first year are still going strong to this day without me having to do anything!
verbally assaulted
I agree with Elaine, I was contacted by a certain Wendy via whatsapp. She was instructing me and I said if the platform was paid she replied you follow me and that's it. I said that you don't answer like that and I told him I wanted more clarifications....he called me an idiot for screwing me. I told him that I would go to the postal police reporting the number. Basically I found someone rude....I would like to say to Alteryx compliments to your employees
As someone who wanted to work for them…
As someone who wanted to work for this company, I can tell you after 2 hours of trying to work with Emily1999" in her "training" of me, she was avoidant in answering my direct questions and gave me many "canned" answers that did not answer my questions. When I said I was done politely, she sent a message on Whatsapp saying "stupid old woman, waste of my time" and then deleted it. I even asked for a glossary of definitions of the terms she was using and was told bluntly "no" and you don't even understand the ordinary terms so you can't understand the professional ones. Wow, might try another avenue, I am.
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About alteryx.com
Company Overview
Technology Stack
alteryx.com uses 21 technologies across their website including Wistia, HSTS, PHP, and more.
Video
Wistia
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
unpkg
Cloud & Hosting
Cloudflare
Traffic & Audience
alteryx.com receives approximately 575.2K monthly visitors and ranks #83,419 globally. The website has a bounce rate of 56% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:58 on the site.
The majority of alteryx.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about alteryx.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit alteryx.com directly at https://alteryx.com.