While most DTC brands chase viral moments, Altitude Sports quietly dominates the Canadian outdoor market with a 360-person team and $103.8M in revenue. They don't sell gear—they sell the promise that Canadian winters won't win.

"They aren't fighting for attention—they're capturing it. 89.5% of traffic comes from Canada alone, proving you don't need to be global to be massive."

Their tech stack tells the story of scale: Tailwind CSS and Bootstrap for speed, PWA for mobile-first outdoor enthusiasts, and Datadog RUM for monitoring real user experience. This isn't a startup experimenting with tech—this is a mature operation optimizing for performance at scale. The 3.8M monthly visits demand infrastructure that doesn't flinch.

• 360 employees generating $103.8M = $288K revenue per employee (high efficiency)
• Free shipping threshold at $74 is psychological pricing—just above typical cart values
• Traffic concentration (89.5% Canada) is a feature, not a bug—deep local expertise
• PWA implementation signals mobile-first strategy for on-the-go gear research