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Altitude Sports: Canada's Outdoor Gear Giant
A 360-person, $100M+ powerhouse built on trust, not hype
While most DTC brands chase viral moments, Altitude Sports quietly dominates the Canadian outdoor market with a 360-person team and $103.8M in revenue. They don't sell gear—they sell the promise that Canadian winters won't win.
"They aren't fighting for attention—they're capturing it. 89.5% of traffic comes from Canada alone, proving you don't need to be global to be massive."
The Trust Economy
With a 4.1/5 Trustpilot rating from 358 reviews, Altitude Sports operates in the high-trust, high-consideration space. Their customer isn't an impulse buyer—they're a deliberate researcher comparing Patagonia jackets and testing durability specs. The 51% organic search share isn't accidental; it's earned through content that answers real questions about gear performance in real Canadian conditions.
The SEO Moat
The keyword strategy reveals their playbook: 'Altitude Sports' (53K monthly searches) and 'Altitude Sports Canada' (2.7K) dominate branded queries. But the genius is in the category capture—ranking for 'Patagonia' (1.4M searches) means they're intercepting premium brand intent and converting it through their own trust signals. With 1M+ backlinks, they've built an authority fortress that's nearly impossible to replicate.
Their tech stack tells the story of scale: Tailwind CSS and Bootstrap for speed, PWA for mobile-first outdoor enthusiasts, and Datadog RUM for monitoring real user experience. This isn't a startup experimenting with tech—this is a mature operation optimizing for performance at scale. The 3.8M monthly visits demand infrastructure that doesn't flinch.
- 360 employees generating $103.8M = $288K revenue per employee (high efficiency)
- Free shipping threshold at $74 is psychological pricing—just above typical cart values
- Traffic concentration (89.5% Canada) is a feature, not a bug—deep local expertise
- PWA implementation signals mobile-first strategy for on-the-go gear research
The Unsexy Billion-Dollar Playbook
Altitude Sports proves that deep local expertise beats global reach, and trust beats virality every time.
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Meta Tags
Altitude Sports | Shop Running, Camping, Biking, Hiking and+
Shop Altitude Sports, Canada's top outdoor gear & clothing. Find the most durable, well-designed gear & clothing for men, women and kids. Free shipping on $+74 orders.
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Altitude-sports.com
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Reviews (20)
Great Customer Service
I had cause to contact customer service by phone regarding an order I had just placed and wanted to modify. Not only was the call answered quickly on a week-end, but the rep. was very understanding and quickly resolved the issue in a professional and efficient manner which left me completely satisfied. I have been a long term customer and have reached out to customer service twice over the years, and each time they have resolved the issue to my liking, so. I always feel confident shopping online with Altitude Sports.
The customer service was amazing.
The customer service was amazing.
Great customer service
Great customer service: quick, helpful, efficient. Good return policies, particularly if you're a member (there a regular discounts to become a member).
Super fast responsing customer support
I received my price match refund 7mins after a text was sent to customer support, on a holiday!
Altitude's personnel is knowledgeable…
Altitude's personnel is knowledgeable and super efficient. Smooth sailing all the way!
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About altitude-sports.com
Shop Altitude Sports, Canada's top outdoor gear & clothing. Find the most durable, well-designed gear & clothing for men, women and kids. Free shipping on $+74 orders.
Company Overview
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Technology Stack
altitude-sports.com uses 23 technologies across their website including Google Fonts, HSTS, Contentful, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Contentful
CDN
cdnjs
Cloud & Hosting
Amazon S3, Cloudflare, Vercel
Privacy & Consent
OneTrust
Traffic & Audience
altitude-sports.com receives approximately 3.8M monthly visitors and ranks #12,213 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 3:34 on the site.
The majority of altitude-sports.com's traffic comes from undefined, undefined, .
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