In the vast, untapped markets of Africa, industrial efficiency isn't a luxury—it's survival. ALTSA (Alternative Living and Technical Solutions for Africa) isn't just selling lights; they are engineering the infrastructure for the continent's industrial boom. With a lean team of 67 generating $14.8M in revenue, they are a case study in focused B2B dominance.

"They don't compete on price; they compete on specificity. While others sell 'lights,' ALTSA owns the search for 'explosion proof light' and 'stadium lights'."

The traffic data paints a picture of a highly localized, high-value audience. With 97.6% of traffic coming from an 'undefined' region (likely South Africa or neighboring territories), ALTSA is a hyper-local giant. They aren't wasting ad spend on global vanity metrics; they are capturing the domestic industrial market.

• Revenue Per Employee (RPE) of ~$221K is exceptional for the industrial electronics sector.
• Direct traffic accounts for 33% of visits, signaling strong brand recall and repeat business.
• They leverage social platforms (LinkedIn, Facebook) strictly for B2B lead gen, not consumer fluff.