alurwalls.com
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The Alur Walls Paradox
A $11M heavy-industry player quietly dominating the modular wall space
While tech startups chase AI buzzwords, Alur Walls is building a $11.4M business by selling glass partitions to physical offices. Their secret? Dominating a boring industry with modern tech and ruthless SEO execution.
"They're not selling walls—they're selling the illusion of modern office culture to companies stuck in the 90s."
The SEO Playbook
Alur captures 4,150 monthly searches for just 'alur' alone—meaning brand recognition is their moat. They rank for 'glass wall' (2,770 volume) and 'glass walls' (1,530 volume) while competitors fight over generic terms. This is textbook vertical SEO: own the category, then own the brand.
The Enterprise Trap
With 44 employees and $11.4M revenue, they're pulling $259k per employee—a number that only works in heavy industry. But their leadership team reads like a Fortune 500 org chart: VP of Business Development, VP Sales, Sales Director, GM, Project Manager. They're structured for large contracts, not DTC volume.
Their tech stack tells the real story. Using Nuxt.js and Vue.js for a content-heavy site suggests they're optimizing for SEO performance, not user experience. The presence of Hotjar and Google Analytics indicates they're obsessively tracking conversion paths—critical when one sale can be six figures.
- Heavy industry positioning (100% US traffic) suggests they've abandoned international expansion
- 48% direct traffic proves brand dominance but reveals SEO dependency risk
- Nuxt.js + TailwindCSS stack prioritizes page speed for Google's Core Web Vitals
- No Trustpilot reviews = enterprise sales cycle, not consumer trust signals
The Boring Billionaire Playbook
Alur proves you don't need to be a unicorn to win—just dominate a niche that's too boring for tech VCs to notice.
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ALUR Glass and Modular Dividing Wall
We believe offices should be beautiful, modern and sustainable.
Build the workplace of the future with ALUR’s award wining single glazed and double glazed glass wall systems.
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About alurwalls.com
We believe offices should be beautiful, modern and sustainable.
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Technology Stack
alurwalls.com uses 13 technologies across their website including Font Awesome, Mailchimp, Drift, and more.
Fonts
Font Awesome
Email Marketing
Mailchimp
Customer Support
Drift
Analytics & Marketing
Hotjar, Google Analytics
Build Tools
Webpack
UI Libraries
DaisyUI
Traffic & Audience
alurwalls.com receives approximately 3.3K monthly visitors and ranks #4,771,799 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:17 on the site.
The majority of alurwalls.com's traffic comes from .
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