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The 8-Person IT Powerhouse in Portland
How a small team captures high-intent searches and scales managed services
While most IT service providers chase local keywords, AlwaysOnIT is quietly dominating search for 'best free antivirus for windows 11'—a query with 16K monthly searches. This isn't a generic MSP; it's a strategic content machine disguised as a Portland service shop.
"They're not just fixing computers—they're answering the questions 16,000 people ask Google every month about antivirus software."
The Human Infrastructure
With only 8 employees, AlwaysOnIT has built a lean, specialized team. CEO Chris Benson leads the vision, while Technical Director Greg Clark ensures service delivery matches the marketing promise. The structure is flat enough for agility but structured enough to support $600K in revenue—a 1.3% employee-to-revenue ratio that's surprisingly efficient for managed services.
The Search Engine Trojan Horse
Their top keyword isn't 'managed IT services Portland'—it's 'best free antivirus for windows 11' with 16,480 monthly searches. This reveals a brilliant content strategy: capture broad tech questions to build authority, then funnel readers toward managed services. They're playing the long game, using educational content as a top-of-funnel magnet while competitors fight over expensive local keywords.
The traffic split tells another story. 55% organic search suggests strong SEO, but 26% direct traffic indicates brand recall—people remember 'AlwaysOnIT' and type it directly. For a local MSP with 8 employees, this brand penetration is exceptional. The global rank of #11M seems low, but for a hyper-local service business, it's irrelevant; they're not competing for global eyeballs, they're competing for Portland businesses that need reliable IT support.
- Top keyword: 'best free antivirus for windows 11' (16,480 monthly searches)
- Traffic split: 55% organic, 26% direct—strong brand recall for a local MSP
- Lean operations: 8 employees generating $600K revenue
- Content-first approach: Educational blog captures broad tech queries
The Anti-Agency Playbook
AlwaysOnIT proves that small, strategic content beats big, broad marketing. They're not the biggest MSP in Portland—they're the smartest, answering questions before prospects even know they need managed services.
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Managed IT Services Portland | Managed IT Support Services
At AlwaysOnIT, we provide Managed IT Services Portland, Oregon. Contact us to access managed IT support services that can enhance your business efficiency.
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About alwaysonit.com
At AlwaysOnIT, we provide Managed IT Services Portland, Oregon. Contact us to access managed IT support services that can enhance your business efficiency.
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Technology Stack
alwaysonit.com uses 20 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
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Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
alwaysonit.com receives approximately 1.2K monthly visitors and ranks #11,516,828 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:47 on the site.
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