9:41
amorelie.de
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amorelie.de

25 technologies
VerifiedVisit1.3M/mo$12M8125 Tech18 Leads
Deep Dive

Amorelie: Germany's Silent Adult E-commerce Giant

How a niche adult retailer scaled to $11.7M with 1.2M monthly visitors in a privacy-focused market.

In a market dominated by global giants and shadowed by stigma, Amorelie has engineered a $11.7M empire by treating intimacy as a mainstream consumer category. They don't just sell sex toys; they sell discretion, design, and the normalization of desire.

$11.7M
Annual Revenue
1.28M
Monthly Visits
55%
Organic Search Traffic
81
Employees

"Amorelie's real product isn't a vibrator; it's the removal of shame through premium UX and unboxing experiences."

The SEO Moat in a Restricted Industry

With 22,268 backlinks and 55% of traffic coming from organic search, Amorelie has built a defensive moat in an industry where Google Ads are notoriously restricted. They rank #34,259 globally—impressive for a niche vertical—by dominating non-explicit keywords like 'dessous' (15,190 monthly searches) while competitors fight over high-cost, high-risk adult terms. Their strategy is pure brand authority: 21,760 monthly searches for 'amorelie' alone.

The Trust Equation

850 Trustpilot reviews at 3.4/5 stars reveal a polarizing but engaged customer base. In adult retail, trust is the ultimate currency. Amorelie's relatively modest rating suggests they prioritize volume and growth over perfection—a calculated risk. The real metric? 33% direct traffic. That's 420,000 monthly visitors typing 'amorelie.de' directly into their browser. They've achieved brand recall in a category defined by anonymity.

Their tech stack tells a story of pragmatism over hype. Built on OpenCart (a mature, scalable e-commerce platform) and wrapped in Tailwind CSS and Bootstrap, they've avoided the engineering overhead of custom builds. The PWA (Progressive Web App) implementation is crucial—enabling discreet app-like browsing without the stigma of a downloaded 'sex toy app.'

  • Traffic dominance: 1.28M monthly visits vs. typical adult shop averages of 200-500K
  • Keyword arbitrage: Ranking for 'sex toys' (67,580 searches) while avoiding explicit content penalties
  • Brand gravity: 21K+ monthly searches for their brand name alone
  • Operational scale: 81 employees for $11.7M revenue = ~$144K revenue per employee
No funding raised (bootstrapped or self-funded)
Profitable revenue model with $11.7M annual run rate
Modest Trustpilot rating (3.4/5)
Strong organic search moat with 22K+ backlinks
Heavy reliance on German market (88.9% traffic)
High direct traffic (33%) indicating brand loyalty

The Privacy-First Playbook

Amorelie proves that in taboo industries, brand trust and organic SEO outperform paid acquisition. Their $11.7M revenue without external funding suggests a playbook worth studying for any founder in regulated or sensitive verticals.

What tech stack does Amorelie use?

32 detected
Security1
Backend Frameworks1
Privacy & Consent1
Email Marketing1
Customer Support1
E-commerce & Payments4
Personalization1
Web Standards1
UI Libraries1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
T
Tracking Service
G
Google APIs
N
New Relic
Z
Zendesk

How much traffic does Amorelie get?

Traffic & Engagement

739.6K
Monthly Visits
-33.2%
4.3
Pages/Visit
7:35
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+18%
628.6K
Oct 2025
Oct
1.1M
Nov 2025
Nov
739.6K
Dec 2025
Dec

Rankings

#63,080
Global Rank
#3,095
Germany Rank
Retail
Category

Backlinks & Authority

22.3K
Backlinks
2.8K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend+10%
20.2K
Jul 2025
Jul
21.5K
Aug 2025
Aug
20.7K
Sep 2025
Sep
22.1K
Oct 2025
Oct
21.8K
Nov 2025
Nov
22.3K
Dec 2025
Dec

Search Traffic

Organic
393.4K
Paid
4.2K

Top Organic Keywords

#1amorelie
90,500 vol20.5%
#1amoreli
12,100 vol2.7%
#1penisring
27,100 vol1.9%
#1amorelli
8,100 vol1.8%
#3erotische geschichten
74,000 vol1.7%

Where is Amorelie's audience located?

🇩🇪Germany87.7%
🇦🇹Austria5.1%
🇺🇸United States1.5%
🇨🇭Switzerland1.1%
🇮🇳India1.1%

Device Distribution

Desktop17.4%
Mobile82.6%

What keywords does Amorelie rank for?

5 keywords
1amorelie21.8K vol$0.98
2handjob42.6K vol$0.61
3amorelli1.1K vol$0.82
4dessous15.2K vol$0.86
5sex toys67.6K vol

How is Amorelie's SEO?

Open Graph Image

OG Image preview
og:image

https://eqomcdn.com/content/logos/shoplogos/logo-amorelie.svg?s=1

Meta Tags

title65 chars

AMORELIE - Online Sexshop für mehr Spaß am Liebesleben - AMORELIE

description138 chars

Dein Online Sexshop für noch mehr Spaß am Liebesleben! Hier findest Du die besten Sextoys & Dessous. Schnell ✓ Diskret ✓ Günstige Preise ✓

languageDE-DE

H1 Tags

h1AMORELIE – Dein Online Sexshop für noch mehr Spaß am Liebesleben

Schema Types

Organization

Who works at Amorelie?

Loading leads...

What do customers think of Amorelie?

Amorelie

Amorelie

3.4
850 reviews
✓ Claimed

Categories

Sex Toy Store#undefined

Activity & Engagement

Reply Rate
89.47368421052632%
Avg. Reply Time
13.0 days
Claimed Date
6/23/2020

Contact Information

Address:
Sonoma Internet GmbH
Berlin, DE

Reviews (10)

Filter by rating:
Ale
4/15/2021
🇩🇪 Germany2 reviewsBasicLinkVerified
Super!!

Super!!! Recommended

Dani
3/13/2021
🇩🇪 Germany5 reviewsBasicLinkVerified
Absolutely amazing!!

Absolutely amazing!!! Best decision ever to get this one.

Jean
12/5/2019
🇩🇪 Germany1 reviewsOrganic
Always fast shipment and great quality…

Always fast shipment and great quality products

Cathy
10/6/2017
🇩🇪 Germany3 reviewsOrganic
Fast delivery

Fast delivery - I am happy

Dino Agli
3/20/2025
🇩🇪 Germany6 reviewsOrganicUnverified
Experience date: 2/15/2025
Unbelievable

Unbelievable: I received a DIRTY vibrator, yes: you have read correctly. I sent it back and after a while not receiving my refund I wrote them about it and got the answer that they had sent me a replacement item (when I clearly stated I didn't want it, but I wanted a refund). Horrible factory, horrible customer service and cheap and horrible and DIRTY toys!

Company Response4/23/2025

Dear customer, Thank you for your feedback. We are very sorry that you received a sextoy in this condition. This should not happen! We also wanted to make a very important point: Hygiene has the highest priority for AMORELIE, especially in this area, so that purchased items may only be returned in unopened, originally packaged and unused condition. This is necessary because we have neither the expertise to trace usage nor the ability to clean the products to our high hygiene standards. Otherwise, these items may no longer be sold by us and therefore lose value for us. Since all returned items for which use or opening cannot be clearly ruled out are immediately destroyed by our warehouse, you as a customer can always be sure that you will never receive used returned goods from us. We checked your photo and it most likely indicates a production issue. Poor material with poor workmanship. Unfortunately, poor storage can also make a big impact... We passed on your photo and your feedback on the smell to the manufacturer, we only want to sell the best products for our customers in our shop so they should of course be at least as high quality as our own brand products! As we said, we can only apologize again for the incident and because instead of refunding your money we sent you a replacement item. But you have sent us back the replacement item and received your money back, so everything's settled now. Best regards, Your Amorelie Team

Frequently Asked Questions about Amorelie

What is Amorelie's Revenue?
Amorelie generates approximately $12M in annual revenue. With 81 employees, that's $145,000 per employee.
What does Amorelie do?
Dein Online Sexshop für noch mehr Spaß am Liebesleben! Hier findest Du die besten Sextoys & Dessous. Schnell ✓ Diskret ✓ Günstige Preise ✓
How fast is Amorelie growing?
Amorelie has declined by 33.2% in the last 6 months according to traffic data. employee count has changed by -4% year over year.
How do people interact with Amorelie?
When visiting Amorelie, visitors view an average of 4.3 pages per visit, and spend around 7:35 on the site, and the bounce rate is 46.9%.
How do people find Amorelie?
342.0K people (46%) visit Amorelie directly. 393.4K (53%) find them through organic search. 4.2K (1%) come through paid advertising.
Who uses Amorelie?
Amorelie's top market is Germany with 648.8K visitors (87.7%). Austria is 2nd with 38.1K (5.1%). United States is 3rd with 10.7K (1.5%).
What technologies does Amorelie use?
Amorelie uses 25 technologies across their website including Fonts, Security, Backend Frameworks. Key technologies include Font Awesome, Adobe Fonts, HSTS, Laravel.
Who are Amorelie's competitors?
Amorelie's main competitors include Pricefx, Architrave GmbH, Tillhub GmbH, GeekSoft Consulting, Mobimeo. These companies operate in similar markets and compete for the same customer base.
What do customers think of Amorelie?
Amorelie has a Trustpilot score of 3.4 out of 5 (3 stars) based on 850 customer reviews.

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What are Amorelie's key pages?

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Raw JSON Data

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About amorelie.de

Dein Online Sexshop für noch mehr Spaß am Liebesleben! Hier findest Du die besten Sextoys & Dessous. Schnell ✓ Diskret ✓ Günstige Preise ✓

Company Overview

amorelie.de
Website
adult
Industry
#34,259
Global Rank
1.3M
Monthly Visitors
25
Technologies
18+
Employees

amorelie.de Key Pages

Contact amorelie.de

Technology Stack

amorelie.de uses 25 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Laravel, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

HSTS

Backend Frameworks

Laravel

CMS

Contentful, Squarespace, Webflow

Privacy & Consent

OneTrust

Email Marketing

Klaviyo

Traffic & Audience

1.3M
Monthly Visits
41%
Bounce Rate
4.8
Pages/Visit
2:52
Avg. Duration

amorelie.de receives approximately 1.3M monthly visitors and ranks #34,259 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:52 on the site.

The majority of amorelie.de's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is amorelie.de?
Dein Online Sexshop für noch mehr Spaß am Liebesleben! Hier findest Du die besten Sextoys & Dessous. Schnell ✓ Diskret ✓ Günstige Preise ✓
What technologies does amorelie.de use?
amorelie.de uses 25 technologies including Font Awesome, Adobe Fonts, Google Fonts, HSTS, and 19 more. View the full tech stack analysis above.
What are amorelie.de's social media accounts?
amorelie.de is active on tiktok, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is amorelie.de hiring?
Check amorelie.de's careers page for current job openings and opportunities. The company has 18+ known employees.
How popular is amorelie.de?
amorelie.de receives approximately 1.3M monthly visitors and ranks #34,259 globally. Traffic is declining by 2.9% month-over-month.

Related Searches

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This page provides publicly available information about amorelie.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit amorelie.de directly at https://amorelie.de.