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amuzo.com
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amuzo.com

11 technologies
VerifiedGrowingVisit6.3K/mo$6M3511 Tech
Deep Dive

Amuzo: The Quiet Giant of Casual Gaming

How a UK studio builds hits for billion-dollar brands without chasing hype

Amuzo isn't building a flashy consumer brand—it's the invisible engine powering some of the world's biggest casual games. While most indie studios chase viral fame, this 35-person UK powerhouse quietly generates $5.7M annually by becoming the ultimate B2B partner for gaming giants like Natural and CrazyLabs.

$5.7M
Annual Revenue
35
Employees
52%
Organic Search Traffic
6.2K
Monthly Visits

"Amuzo proves that in gaming, you don't need to own the player relationship to build a $5.7M business—you just need to be indispensable to the studios that do."

The B2B Powerhouse Model

Amuzo operates in the shadows of the gaming industry, serving as a development partner for global brands like Natural and CrazyLabs. Their model is simple but powerful: they handle the technical execution so their clients can focus on player acquisition and monetization. With a lean team of 35, they achieve revenue per employee of over $160K—exceptional for a game development studio. Their client roster reads like a who's who of casual gaming, yet their own brand presence remains deliberately understated.

The Traffic Paradox

Here's the fascinating contradiction: Amuzo's website gets just 6,271 monthly visits, yet their top organic keyword 'idle aquarium' has 1,040 monthly searches. This reveals their true strategy—they're not optimizing for their own brand traffic, but for specific game concepts and IP they develop for clients. The fact that 52% of their traffic is organic suggests they're building content around games they've built, not promoting Amuzo as a consumer-facing brand. Their traffic profile is that of a specialist, not a generalist.

The company's leadership team tells the story of deep technical expertise. CEO Peter Phillips leads a crew that includes Colin Cuthbert as Head of Core Technology and Callum Hope as CTO—this is a studio built by engineers, for engineers. The presence of a Digital Marketing Manager (Julia Reeves) alongside technical heads suggests they're not just coders; they understand the commercial realities of game publishing.

  • B2B-first model: They build games for other companies' portfolios, not their own IP
  • Technical depth: 11 technologies detected including WordPress, jQuery, and Tailwind CSS—modern but pragmatic tech stack
  • Global reach: Serving clients across multiple markets with 47.5% traffic from undefined (likely multiple international sources)
  • Niche expertise: Ranking for specific game concepts like 'idle aquarium' shows deep category knowledge
No consumer brand recognition
Stable $5.7M revenue stream
Minimal direct-to-player marketing
Elite client partnerships
Low website traffic relative to revenue
High revenue per employee ($160K+)
No public funding or valuation hype
Technical excellence without distraction

The Anti-Startup Startup

Amuzo represents a mature alternative to venture-fueled growth: build expertise, serve giants, and grow sustainably without chasing unicorn status. For founders and investors, it's a masterclass in B2B gaming execution.

What tech stack does Amuzo use?

13 detected
Security1
Programming Languages1
Web Standards1
JavaScript Libraries2
Tracking & Analytics2
G
Google APIs
G
Google Static

How much traffic does Amuzo get?

Traffic & Engagement

6.3K
Monthly Visits
1.4
Pages/Visit
0:14
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+82%
3.4K
Oct 2025
Oct
2.9K
Nov 2025
Nov
6.3K
Dec 2025
Dec

Traffic Sources

Search
52%
Direct
28%
Social
7%
Referrals
12%
Email
0%
Paid
1%

Where is Amuzo's audience located?

🌍47.5%
🌍43.3%
🌍9.1%

What keywords does Amuzo rank for?

5 keywords
1amuzo games90 vol
2amuzo100 vol
3south westerly games android30 vol
4idle aquarium1.0K vol
5bugmenot .com910 vol

How is Amuzo's SEO?

Meta Tags

title22 chars

Amuzo Games – GAME ON!

languageEN-US

H1 Tags

h1Amuzo has worked with… Natural CrazyLabs Rogue Games We are trusted by global brands.

Who works at Amuzo?

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What do customers think of Amuzo?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Amuzo

What is Amuzo's Revenue?
Amuzo generates approximately $6M in annual revenue. With 35 employees, that's $161,600 per employee.
What technologies does Amuzo use?
Amuzo uses 11 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Amuzo's competitors?
Amuzo's main competitors include LevelUp, Gleam.io, nGUVU, Badgeville, Racery Virtual Races. These companies operate in similar markets and compete for the same customer base.

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What are Amuzo's key pages?

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About amuzo.com

Company Overview

amuzo.com
Website
games
Industry
#3,419,383
Global Rank
6.3K
Monthly Visitors
11
Technologies

amuzo.com Key Pages

Contact amuzo.com

Technology Stack

amuzo.com uses 11 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Performance

Lazy Loading, Priority Hints

Web Standards

RSS

Traffic & Audience

6.3K
Monthly Visits
52%
Bounce Rate
1.4
Pages/Visit
0:14
Avg. Duration

amuzo.com receives approximately 6.3K monthly visitors and ranks #3,419,383 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:14 on the site.

The majority of amuzo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is amuzo.com?
amuzo.com is a website that you can visit at https://amuzo.com. Use TechList.ai to discover the technologies, analytics, and company information about amuzo.com.
What technologies does amuzo.com use?
amuzo.com uses 11 technologies including Google Fonts, HSTS, and 5 more. View the full tech stack analysis above.
How do I contact amuzo.com?
You can contact amuzo.com via email at [email protected] or through their contact page.
What are amuzo.com's social media accounts?
amuzo.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is amuzo.com hiring?
Check amuzo.com's careers page for current job openings and opportunities.
How popular is amuzo.com?
amuzo.com receives approximately 6.3K monthly visitors and ranks #3,419,383 globally. Traffic is growing by 115.1% month-over-month.

Related Searches

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This page provides publicly available information about amuzo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit amuzo.com directly at https://amuzo.com.