gleam.io
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Gleam.io: The Viral Growth Engine
How a 13-person team built a giveaway empire with 6.9M monthly visitors
In the attention economy, Gleam.io isn't just running giveaways—it's engineering viral growth. With 6.9 million monthly visitors and a lean team of 13, this platform has become the silent engine behind thousands of successful marketing campaigns.
"Gleam.io proves that in a crowded SaaS market, owning a specific, high-intent behavior (contests/giveaways) can generate more traffic than most enterprise software companies."
The Data Moat
With 5.3 million backlinks, Gleam.io has built an SEO fortress. The platform's 'undefined' traffic distribution suggests a global, decentralized user base—likely driven by the universal appeal of giveaways. The 8% organic search traffic is surprisingly low for a site of this rank, revealing a powerful direct-to-user model where marketers bookmark and return daily.
The Viral Flywheel
Gleam's genius lies in its dual-sided growth: brands use it to capture emails, while participants discover it through those contests. This creates a self-reinforcing loop where every giveaway becomes an advertisement for Gleam itself. The 62% direct traffic proves users aren't just discovering Gleam—they're actively seeking it out for their next campaign.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Ant Design coexist—likely remnants of different development phases or A/B tests. Google Analytics and Tag Manager are present, but the absence of heavy CRM tools suggests they prioritize simplicity over complexity. With only 21 technologies detected, the stack is surprisingly lean for a platform handling millions of visits.
- Niche dominance: 'gleam' has 55K monthly searches—brand recognition that enterprise tools would kill for
- Low organic search (8%) but massive direct traffic (62%) signals a product-led growth engine
- Trustpilot rating of 3.9/5 from 216 reviews suggests room for improvement in user experience
- 13 employees generating $1.1M revenue = ~$85K ARR per employee—highly efficient
The Unsexy Billion-Dollar Play
Gleam.io dominates a specific, high-intent behavior that every marketing team needs—proving that vertical SaaS can outperform horizontal platforms when you own the workflow completely.
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5 keywordsHow is Gleam's SEO?
Open Graph Image
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Meta Tags
Run Contests, Giveaways & Grow Your Business With Gleam
Use Gleam's giveaway software to launch viral contests and giveaways. Capture email addresses, grow your customer base, and drive real business growth.
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Reviews (20)
I've been using Gleam for 5 years and…
I've been using Gleam for 5 years and it has been a superb partnership. The UI is fantastic, I can add or change anything on the fly. I have made over 50 competitions and I owe a lot of my growth as a content creator to Gleam. I recently bought the wrong plan and they immediately refunded it upon request without any questions. Cheers to your staff.
Very supportive in a demanding integration
We have a somewhat niche and demanding use-case of Gleam and their team has been great to work with and very supportive of our needs as we build out the solution. It has been a pleasure to work with them.
Great customer service
Gleam is easy to use and whenever we need help in any way, customer service is great!
Very usefull and ver efective
Very usefull and ver efective. Also GREAT Support team.
I ran a campaign for my client (A…
I ran a campaign for my client (A Plastic Surgery Clinic) for the launch of their Medspa. The Competition was great, and Gleam's functionality and integration with social media really helped spread word to the local community! Best of all, everyone had fun and enjoyed the prizes! Additionally, the support team is effective and responsive.
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About gleam.io
Use Gleam's giveaway software to launch viral contests and giveaways. Capture email addresses, grow your customer base, and drive real business growth.
Company Overview
gleam.io Social Media
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Phone Numbers
Technology Stack
gleam.io uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Framer
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Traffic & Audience
gleam.io receives approximately 6.9M monthly visitors and ranks #9,178 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:26 on the site.
The majority of gleam.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about gleam.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gleam.io directly at https://gleam.io.