analyse2.com
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Analyse2: The Silent Giant of FMCG Analytics
A €12.6M revenue engine quietly powering the future of retail intelligence
In a market dominated by loud, VC-backed hype, Analyse2 operates in the shadows—powering the demand-driven growth of major FMCG brands with a quiet, €12.6M revenue engine. This isn't a startup; it's a precision instrument for retail execution.
"They don't sell software; they sell forecast accuracy and promo uplift—metrics that directly impact the bottom line."
The Demand-Driven Engine
Analyse2's core thesis is that demand isn't just forecasted; it's engineered. Their keyword data reveals a user base obsessed with granular metrics: 'forecast accuracy lift' (200 monthly searches) and 'promo uplift' (100 monthly searches). This isn't vanity traffic; it's procurement managers and category specialists solving hard problems. With 41% of traffic coming from organic search, they've built a brand that attracts buyers actively seeking solutions, not just browsing.
Tech Stack: Pragmatic Over Prolific
Their tech stack is a masterclass in pragmatic engineering. They use Tailwind CSS and DaisyUI for rapid, consistent UI development, and jQuery for legacy stability—proving they prioritize function over chasing the latest framework. The use of Plausible (privacy-first analytics) over Google Analytics signals a mature, European mindset on data. This isn't a house of cards built on bleeding-edge tech; it's a robust, maintainable system designed for longevity.
The leadership team is a blend of technical and commercial expertise, from Antti Halko (VP of Engineering) to Martin Warberg (New Business Development). This suggests a product-led company that understands both the codebase and the sales cycle. The absence of a funding round in the data is telling: they're likely bootstrapped or profitable, scaling through revenue rather than investor capital—a rare and valuable trait in the SaaS world.
- Deep vertical focus: FMCG and retail only, no feature creep
- Revenue-backed growth: €12.6M without visible VC funding
- Metrics-driven language: Their SEO targets specific business outcomes
- European tech pragmatism: Stable, privacy-conscious stack
The Quiet Monopoly in Plain Sight
In a world of hype, Analyse2 is a €12.6M revenue machine proving that deep vertical focus beats broad horizontal play every time.
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Analyse² - Advanced retail analytics for FMCG companies
Demand-driven growth solutions for the FMCG industry; brands and retailers.
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About analyse2.com
Demand-driven growth solutions for the FMCG industry; brands and retailers.
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Technology Stack
analyse2.com uses 16 technologies across their website including Okta, HSTS, reCAPTCHA, Webflow, and more.
Authentication
Okta
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight
Analytics & Marketing
Plausible, Google Tag Manager
Traffic & Audience
analyse2.com receives approximately 1.0K monthly visitors and ranks #13,882,388 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:09 on the site.
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This page provides publicly available information about analyse2.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit analyse2.com directly at https://analyse2.com.