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AndaNet: The B2B Pharma Disruptor
How a $91M revenue giant dominates B2B pharma with a 79% direct traffic moat
While consumer pharmacy startups fight over direct-to-consumer buzz, AndaNet quietly commands a $91M revenue stream by serving the backbone of the healthcare system. They don't just sell generics; they power the supply chains of pharmacies and medical providers across the US.
"79% of their traffic is direct—that's not marketing, that's a lock-in B2B relationship."
The B2B Moat
With 278,224 monthly visits and a staggering 79% direct traffic, AndaNet isn't fighting for SEO keywords. Their customers—pharmacies and medical providers—bookmark them and return daily. This is the hallmark of a sticky B2B platform: low customer acquisition cost, high retention, and predictable recurring revenue.
Search Traffic Paradox
Despite being a B2B powerhouse, only 18% of traffic comes from organic search. This isn't a weakness; it's a signal. Their top keywords ('impetus pharmacy products', 'cost plus pharmacy') reveal a captive audience searching for specific suppliers, not browsing. They own the relationship, not the search engine.
The tech stack tells a story of a mature, conversion-focused operation. They use Hotjar for user behavior, Google Analytics for tracking, and Facebook Pixel/LinkedIn Insight Tag for B2B retargeting. It's a stack built for optimization, not experimentation.
- The 'Anda' brand commands 15,480 monthly searches—likely brand loyalty or confusion with competitors.
- Their top keywords are competitive: 'Cost Plus Pharmacy' (2,310 vol) and 'Caremark Pharmacy' (860 vol) show they're fighting for market share.
- They offer 24/7 ordering—a critical differentiator in the always-on healthcare industry.
The Unsexy Billion-Dollar Play
While DTC pharmacy startups burn cash on customer acquisition, AndaNet builds a $91M fortress on operational excellence and B2B lock-in. This is how you win in healthcare infrastructure.
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AndaNet
Pharmacy 24 x 7 online ordering of generic, brand and specialty pharmaceuticals, medical and surgical supplies, vitamins and OTC products.
Anda Online
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About andanet.com
Pharmacy 24 x 7 online ordering of generic, brand and specialty pharmaceuticals, medical and surgical supplies, vitamins and OTC products.
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Technology Stack
andanet.com uses 17 technologies across their website including Font Awesome, reCAPTCHA, OneTrust, and more.
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Font Awesome
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reCAPTCHA
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OneTrust
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Mailchimp
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Salesforce
Traffic & Audience
andanet.com receives approximately 278.2K monthly visitors and ranks #201,486 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 5:50 on the site.
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