anelto.com
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The Invisible Giant of Connected Health
A $6.7M revenue, 31-employee company quietly powering the aging-at-home revolution.
While the world chases AI hype and billion-dollar valuations, a 31-person company in the heart of the digital health space is generating $6.7M in revenue by solving a brutally practical problem: keeping seniors safe at home. Welcome to the story of Anelto (formerly Connect America).
"This isn't a startup chasing product-market fit; it's a veteran player operating in a massive, underserved market with laser focus."
The Demographic Time Bomb
Anelto operates in the Personal Emergency Response System (PERS) market, a sector projected to grow as the 80+ population explodes. Their LinkedIn reveals a leadership team heavy on clinical expertise (Tina Null, Chief Clinical Officer) and hardware sales (Scott Carpenter, VP PERS Sales). They aren't selling apps to Gen Z; they are selling peace of mind to Baby Boomers and their caregivers. The 'Health and Home Connect' tagline isn't marketing fluff—it's their entire reason for existence.
The Anti-Startup Model
Most digital health startups burn VC cash on user acquisition. Anelto's strategy is the opposite. With zero reported organic traffic and a tech stack built on jQuery and Bootstrap (legacy but reliable), they likely rely on B2B partnerships, insurance reimbursements, and direct-to-consumer channels that don't generate flashy web traffic. Their 'careers' page is hosted on ADP, a classic enterprise move. This is a company optimized for operational efficiency, not viral growth.
The domain shift from anelto.com to connectamerica.com (and back) suggests a rebranding or corporate restructuring, but the core product remains unchanged. They leverage established web technologies—Google Analytics, Tag Manager, and Swiper—indicating a pragmatic approach to digital presence. They don't need the latest React frameworks; they need a site that loads fast and converts the few visitors they get.
- Vertical Focus: Exclusively Health/Connected Care, avoiding market dilution.
- B2B2C Strategy: Likely works through insurers and healthcare providers rather than pure direct sales.
- Lean Operations: $216k revenue per employee suggests high margins on hardware/service bundles.
- Legacy Tech Stack: Stability over innovation in their web infrastructure.
The Silent Giant Strategy
Anelto proves you don't need to be a unicorn to be essential. In the fragmented world of digital health, reliability beats disruption every time.
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Meta Tags
Connect America | How Health and Home Connect
Connect America brings innovative digital health and connected care solutions into the home that improve safety, care and quality of life.
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About anelto.com
Connect America brings innovative digital health and connected care solutions into the home that improve safety, care and quality of life.
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Technology Stack
anelto.com uses 27 technologies across their website including Google Fonts, Okta, HSTS, reCAPTCHA, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Marketing Automation
HubSpot
Traffic & Audience
anelto.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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