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The Anglin CPA Acquisition: A Hidden Asset Play
Why a 113-person firm is flying under the radar in a $300B industry
The domain anglincpa.com redirects to Frazier & Deeter, a $18.4M accounting firm that just acquired a boutique competitor. While the industry consolidates, this acquisition reveals a strategic play for regional dominance that most investors are missing.
"Low traffic isn't a weakness—it's a moat. They don't need SEO when they have legacy relationships."
The Acquisition Strategy
Frazier & Deeter isn't chasing scale through marketing. They're acquiring strategic assets like Anglin CPA to deepen regional expertise. The 230 monthly searches for 'anglin reichmann reviews' signal a legacy client base that's sticky and high-value—exactly what you want in a fragmented industry.
The Client Profile
With 113 employees and $18.4M in revenue, they're averaging $163k per employee—solid for accounting. But the real story is in the keywords: 'frazier deeter partners in tampa' (210 monthly searches) shows they're building a regional powerhouse in the Southeast, not a national brand.
The tech stack is conservative—jQuery, Bootstrap, Google Analytics—typical for an established firm prioritizing stability over innovation. This isn't a tech-enabled disruptor; it's a traditional player making smart acquisitions to lock down local markets before private equity arrives.
- Acquired Anglin CPA for legacy client relationships, not web traffic
- 54% direct traffic suggests strong word-of-mouth and repeat business
- Regional focus (Tampa, Huntsville) over national expansion
- Conservative tech stack signals operational efficiency over flashy innovation
This is a play for regional oligopoly
While PE firms chase scale, Frazier & Deeter is buying client lists and local reputation—the only assets that matter in accounting.
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Open Graph Image
https://www.frazierdeeter.com/wp-content/uploads/2024/08/seo_fallback_1x.webp
Meta Tags
Accounting, Audit & Advisory | Frazier & Deeter
Frazier & Deeter delivers tailored tax, audit & advisory services to help businesses grow, innovate, and navigate today’s financial challenges.
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About anglincpa.com
Frazier & Deeter delivers tailored tax, audit & advisory services to help businesses grow, innovate, and navigate today’s financial challenges.
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Technology Stack
anglincpa.com uses 20 technologies across their website including Wistia, Font Awesome, HSTS, and more.
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PHP
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Ghost, WordPress
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Traffic & Audience
anglincpa.com receives approximately 1.2K monthly visitors and ranks #11,842,795 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:44 on the site.
The majority of anglincpa.com's traffic comes from .
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