annexus.com
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Annexus: The Invisible Financial Giant
A $28M revenue finance player with a forbidden website
Annexus.com returns a 403 Forbidden error, yet this financial firm generates $28.2M annually with 197 employees. The most valuable finance companies often hide behind closed doors.
"When your website is forbidden but your revenue is $28M, you've solved distribution without SEO."
The Hidden B2B Engine
Annexus operates in the ultra-niche intersection of IUL life insurance and annuities. Their 4,881 monthly visits aren't consumers—it's financial advisors, institutional partners, and high-net-worth clients. With 47% direct traffic, they've built relationships that bypass search engines entirely. This is B2B finance at its purest: no flashy marketing, just trusted referrals.
The Compliance Fortress
Their executive team reads like a compliance department: Don Dady (Founder), Ken Lepore (Chief Compliance Officer), Ginnie Patterson (Deputy Chief Compliance Officer). In finance, especially with IUL products, compliance isn't overhead—it's the product. Their $28M revenue likely comes from structured financial products where regulatory moats protect margins.
The search data reveals their playbook: 'annexus' gets 1,050 monthly searches, but 'annexus health' hits 1,380. They're not just selling annuities—they're positioning in the health insurance crossover market. The 20 monthly searches for 'when was the high point 365 select with bonus released' shows they have specific, loyal product users hunting for release dates. This is deep vertical penetration.
- Revenue through relationships, not traffic (47% direct)
- Compliance-first culture with dual compliance officers
- Niche dominance in IUL/annuity hybrid products
- 197 employees generating $143K revenue per head—high efficiency
The Ultimate Insider Play
Annexus proves that in finance, the best businesses don't need to be found—they're referred. Their forbidden website isn't a bug; it's a feature that filters for qualified clients only.
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Meta Tags
403 Forbidden
H1 Tags
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About annexus.com
Company Overview
Technology Stack
annexus.com uses 1 technologies across their website including Cloudflare.
Cloud & Hosting
Cloudflare
Traffic & Audience
annexus.com receives approximately 4.9K monthly visitors and ranks #3,884,337 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:17 on the site.
The majority of annexus.com's traffic comes from undefined, .
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This page provides publicly available information about annexus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit annexus.com directly at https://annexus.com.