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Anthologic: The Boutique Agency That Out-Performs Its Scale
A 9-person team generating $1.1M in revenue reveals the power of focused expertise over growth-at-all-costs.
In an industry dominated by holding companies and gigabyte-sized agencies, Anthologic proves that size is irrelevant when you have collective expertise. This Des Moines-based boutique isn't just surviving—it's thriving by doing what most agencies fail at: delivering brilliant creative backed by hard data.
"They're not chasing vanity metrics or scaling headcount—they're building a sustainable creative engine that punches 10x above its weight class."
The Power of a Tight Collective
With just 9 employees generating $1.1M in revenue, Anthologic achieves an impressive $122K revenue per employee—well above the industry average for boutique agencies. Their team structure, led by COO Matt Glynn and creative director Dan Swenson, suggests a flat hierarchy where every member contributes directly to client outcomes. This isn't a factory; it's a collective.
The Traffic Paradox
Here's what's fascinating: 47% of their traffic comes directly to anthologic.com. This isn't accidental—it's a sign of strong word-of-mouth and brand recall. When nearly half of your visitors type your URL directly, you've built something memorable. The 29% organic search traffic, while modest, shows they're capturing intent-based queries like 'anthologic des moines' (220 monthly searches).
Their keyword strategy reveals a deliberate focus. They're not competing for generic 'marketing agency' terms with 10,000+ monthly searches. Instead, they own branded and hyper-local terms. The search volume for 'anthologic' itself (2,860 monthly searches) suggests growing brand recognition that outpaces their actual traffic—creating a massive opportunity for conversion.
- Revenue per employee of $122K signals high-margin, high-value work (not cheap hourly rates)
- 47% direct traffic indicates strong brand equity and referral networks
- Tech stack is lean but modern (Tailwind, jQuery, Slick) - no bloated enterprise tools
- Social presence is active but focused (LinkedIn, Facebook, Instagram) - no TikTok noise
The Boutique Advantage: Small, Focused, and Profitable
Anthologic isn't trying to be the next WPP. They're building a sustainable creative partner that clients trust because they deliver results, not promises. For founders and investors, this is a case study in profitable focus over vanity growth.
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Des Moines Marketing Agency | Anthologic
Our brilliantly creative, yet insights-driven team focuses on the big picture to bring you amazing results. Learn more about us.
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About anthologic.com
Our brilliantly creative, yet insights-driven team focuses on the big picture to bring you amazing results. Learn more about us.
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Technology Stack
anthologic.com uses 21 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
unpkg, jsDelivr
Traffic & Audience
anthologic.com receives approximately 3.2K monthly visitors and ranks #4,775,007 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:36 on the site.
The majority of anthologic.com's traffic comes from .
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