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Anthropics: The AI Image Editor That Never Got Its Due
How a 27-person team built a $2.7M revenue tool before AI hype took over
Before Midjourney and Stable Diffusion dominated the AI image conversation, a UK-based startup was quietly building the world's most sophisticated portrait editing software. Anthropics Technology isn't chasing generative AI trends—they're mastering the unsexy art of making every photo look perfect.
"They're not building AI for AI's sake—they're building tools that work, shipped by a team that fits in a single room."
The Stealth Giant in Portrait Editing
With 82,000 monthly visitors and 45% coming from organic search, Anthropics owns the 'PortraitPro' keyword. Their 2.3/5 Trustpilot rating reveals a brutal truth: professional photographers are a tough crowd. They demand perfection, and they'll publicly complain when software falls short. Yet the traffic keeps coming because, frankly, there's no better alternative for automated portrait retouching at this price point.
The 27-Person Powerhouse
CEO Alexander Berend leads a team of just 27 people generating $2.7M in revenue. That's nearly $100K per employee—efficient by any standard. While competitors chase billion-dollar valuations and 500-person teams, Anthropics proves that focused expertise beats scale. Their stack (jQuery, Tailwind, Bootstrap) might feel dated, but it ships. Their products work without needing a GPU farm or cloud credits.
The real story isn't in the tech stack—it's in the market position. Anthropics sits at the intersection of professional photography and consumer AI. Their top keyword, 'portrait' (122K monthly searches), shows massive demand for human-centric image editing. They've captured the long-tail of 'PortraitPro' searches while competitors fight over generic 'AI photo editor' terms.
- Dominates portrait photography niche with 2,000+ monthly searches for their brand
- 43% direct traffic indicates strong brand recall and repeat customers
- Built before the AI hype cycle, proving product-market fit through utility, not buzz
The Unsexy AI Winner
While everyone chases generative AI, Anthropics dominates the boring, profitable world of making photos look better. Their 27-person team proves that you don't need to be a unicorn to build a real business—you just need to solve a real problem.
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Anthropics Technology Ltd | World Leaders in AI Innovation
Anthropics Technology offers state-of-the-art image processing tools for businesses and photographers.
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Reviews (5)
Appalling Customer Service
Appalling Customer Service - Condescending, Unhelpful, and a Complete Waste of Time Where do I even start with this disaster? I contacted Anthropic on December 4th about a simple issue: I'm an experienced app developer who's built multiple applications and needed API access. I added credits to what I thought was the right place, only to discover their system is needlessly complicated with two completely separate platforms that they do absolutely NOTHING to distinguish clearly. After waiting OVER A WEEK for a response (8+ days - apparently they're "working hard to restore typical response times" which must mean they're normally even worse), I finally heard back from Sofia. And what a treat that was. The email was patronizing, condescending, and spoke to me like I'm a complete idiot who's never seen a computer before. She explained the difference between consumer products and developer APIs as if I'm some amateur who stumbled onto the internet yesterday. I'VE BUILT APPS. I'VE WORKED WITH GOOGLE CLOUD AND COUNTLESS OTHER APIs. I know what an API is, Sofia. The problem isn't my understanding - it's your TERRIBLE system design. Every other API service on the planet makes it crystal clear where to sign up and purchase credits. AWS? Clear. Google Cloud? Clear. Microsoft Azure? Clear. Anthropic? An absolute confusing mess with two separate systems and zero guidance. Now I'm stuck with credits on Claude AI that are completely useless for what I actually need, they're "non-refundable" (of course they are), and Sofia's brilliant solution? Go buy MORE credits on the other platform. So I'm supposed to just eat the cost of their confusion and pay TWICE? Absolutely not. Zero flexibility. Zero accountability for their poor UX. Zero attempt to actually help a customer. Just a robotic copy-paste of their refund policy and a condescending lecture I didn't need or ask for. To make matters worse, they made me wait over a week just to insult my intelligence and tell me tough luck. That's not customer service - that's a joke. If you're a developer considering Anthropic's API, be warned: their system is confusing, their support is slow and unhelpful, and if you make a mistake navigating their poorly designed platform, you're on your own. Save yourself the headache and the money. Absolutely appalling experience from start to finish.
Unfortunately
Unfortunately, my company was defrauded by Anthropics Software. I purchased an update for a program I purchased several years earlier. The company doesn't have my email address, so they refused to update me. Even though I purchased a legitimate version of the program, no one is responding to my emails, and I have neither the update nor the money I paid for the update.
Extremely Frustrating Experience — Not Recommended
We purchased this software with the hope of improving our workflow, but instead it has caused major delays and stress. After activating it, we couldn’t even use it without waiting hours for support to fix access issues. When it finally worked for a short time, our access was blocked again — right in the middle of our production schedule. We repeatedly had to contact support just to receive a token so we could continue working. This back-and-forth has caused huge gaps in our production timeline and completely removed the reliability we expected when we paid for this product. Instead of helping our studio, it disrupted our work. A product is only as good as its accessibility — and if you can’t use it when you need it, what’s the point? Very disappointing experience so far.
⚠️ Warning to Potential Buyers
⚠️ Warning to Potential Buyers – Be VERY Careful Before Relying on PortraitPro! I’ve used PortraitPro for a while and while the software itself has great editing features, the customer service and technical reliability are an absolute nightmare – especially if you work on tight deadlines or in professional environments. Every time macOS updates (which is often), the PortraitPro app stops working. It won’t launch until you get a manual reset from their customer support – and here's the real issue: support is extremely slow and unreliable. Sometimes it takes a full day or more to hear back from anyone – during which time you literally can't access the software at all. For a professional working with clients and deadlines, this is unacceptable. I’ve had project delays and difficult conversations with clients just because PortraitPro was “waiting on support to unlock my license again.” Even worse, when I contacted customer service for help, their response was incredibly disappointing: “Buy the new version.” That’s it. No fix, no proper patch for the version I already paid for, no effort to support loyal customers — just a push to buy another upgrade. This kind of response makes it feel like they're deliberately ignoring past versions to force users into unnecessary upgrades. It’s incredibly frustrating and leaves a bad taste. This issue has happened multiple times, and there seems to be no fix in sight. Instead of improving their system or adding live support or auto-resets, they just leave users stuck, hoping someone replies to an email. If you’re a casual user, maybe you can afford to wait. But if you’re a working photographer or editor – think twice before relying on PortraitPro. It’s software that only works when it feels like it, and the company leaves you hanging when you need help the most. I’m very disappointed and frustrated. I’ve paid for this software and yet I feel completely unsupported.
Disappointed
Disappointed. I purchased PortraitPro with a valid license, but after a macOS update the software stopped working. The company refuses to provide a free update or patch—only a discount on a new version, or the suggestion to downgrade my OS or switch back to Windows. This is unacceptable, especially since the issue stems from their software’s incompatibility. I do not recommend.
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About anthropics.com
Anthropics Technology offers state-of-the-art image processing tools for businesses and photographers.
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anthropics.com uses 13 technologies across their website including Google Fonts, unpkg, Cookiebot, and more.
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anthropics.com receives approximately 82.4K monthly visitors and ranks #397,604 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:37 on the site.
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