anticimex.com
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Anticimex: The Modern Pest Control Giant
A $716M revenue company redefining an ancient industry with data and tech.
In an industry often characterized by old-school methods and local franchises, Anticimex emerges as a modern, data-driven behemoth. With over $716M in revenue and a global footprint, they aren't just setting traps; they are deploying a sophisticated digital ecosystem to dominate the pest control market.
"Anticimex proves that even the most traditional industries can be disrupted by combining scale with modern tech stacks like Tailwind CSS and PWA."
The Digital Shift in a Physical Industry
Anticimex isn't relying on word-of-mouth alone. With 40% of their traffic coming from organic search, they have mastered the art of SEO in a crowded space. Their digital strategy is reinforced by a tech stack that includes modern frameworks like Tailwind CSS and DaisyUI, signaling a shift from legacy systems to agile, responsive web experiences. This digital-first approach allows them to capture high-intent customers searching for pest solutions online, bridging the gap between physical service and digital discovery.
Global Footprint, Local Trust
With a workforce of 2,436 employees, Anticimex scales efficiently across borders. However, their traffic data reveals a potential blind spot: 'undefined' regions account for nearly 43% of their traffic. This suggests either massive privacy-centric traffic sources or an opportunity to better geo-target their digital presence. Their leadership, including regional CEOs like Guido Töpfer in the Pacific and Jussi Ylinen at the helm, indicates a decentralized yet cohesive operational model that adapts to local markets while maintaining global standards.
The brand's focus is clearly on the future, evidenced by their self-description as 'The modern pest control company.' They utilize structured data (WebSite, Organization, WebPage) effectively, ensuring they appear richly in search results. However, the narrative isn't without friction. A Trustpilot rating of 1.6/5 based on 23 reviews highlights a significant disconnect between their modern facade and customer satisfaction in specific interactions. For a company of this scale, such a low rating is a critical red flag that suggests operational growing pains or service inconsistencies.
- Tech Stack Innovation: Utilizes Swiper, Slick, and PWA technologies for a seamless user experience.
- Strategic Acquisitions: Leadership includes executives from acquired entities like FLICK, Australia's leading pest control provider.
- Content Gap: Top keywords show high brand search volume but low diversity in non-brand queries, indicating an SEO reliance on brand recognition.
A Giant Waking Up
Anticimex has the revenue and tech to lead, but must fix the customer experience to truly modernize.
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5 keywordsHow is Anticimex's SEO?
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The modern pest control company - Anticimex
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Reviews (20)
God oplevelse
Vi havde et rimelig slemt tilfælde af væggelus og fik tekniker Julian på vores sag. Det har været en rigtig god oplevelse. Både dygtig, seriøs og rar mand, der aldrig blev træt af vores mange spørgsmål. På trods af vores tilfælde vist var slemt, slap vi af med det efter 1,5 måned :-)
Har haft problemer med væggelus i 2 år…
Har haft problemer med væggelus i 2 år og det er først efter anticimex er kommet på banen inden for de sidste par måneder at der er sket en fremgang og at jeg nu er fri for de kræ langt om længe!
Perfekt service!
Hurtig og god service. Meget professionelle, og uddybende svar til de spørgsmål man måtte have. Jeg er nu fri for skægkræ! Kun gode anmeldelse herfra!
Dyr dyr skuffelse
Jeg blev lovet en masse i telefonen omkring en inspektion af vores problem af fluer. Jeg sagde de var langt dyrere end nogle af de andre jeg havde snakket med. Fik lidt rabat, men blev også lovet, at de kiggede over alt og kom til problemet var væk. Jeg luftede selv ud flere gange for at slippe af med fluerne der boede i vores vinduer. Det betød, at da de kom på besøg var fluerne væk. Jeg fik derfor hverken inspektion eller behandling og fik blot at vide, at de ikke ved hvorfra problemet kommer, da der hverken lugter af døde dyr eller jeg bor beskidt. Når jeg henvender mig til dem, får jeg mail tilbage, hvor der bliver snakket uden om, de vil ikke halvere regningen som jeg har foreslået og de vil bare sende en mand ud igen. Er så skuffet! Troede vi betalte for service og for at komme til bunds i hvorfor fluerne kommer. Nu står jeg bare tilbage med en kæmpe regning, er problem der kommer igen næste år og ingen hjælp. Kan på ingen måde anbefale dette firma.
Jeg har egentligt ikke noget at brokke…
Jeg har egentligt ikke noget at brokke mig over i forhold til servicen. De var hurtig ude, og overholdte det aftalte. Men myrerne lever i bedste velgående. Det har intet hjulpet, selv om de har været der to gange, så vil ikke anbefale dem til myrer bekæmpelse.
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About anticimex.com
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Technology Stack
anticimex.com uses 15 technologies across their website including HSTS, Netlify, Microsoft Ads, and more.
Security
HSTS
Cloud & Hosting
Netlify
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Open Graph, PWA
Traffic & Audience
anticimex.com receives approximately 54.1K monthly visitors and ranks #569,166 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:45 on the site.
The majority of anticimex.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about anticimex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit anticimex.com directly at https://anticimex.com.