anuainternational.com
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Anua: The Quiet Giant in Wastewater Tech
35 employees. $5.9M revenue. 3.3k monthly visits. The math isn't mathing.
Anua is selling 'sustainable, innovative wastewater treatment solutions' to a market that desperately needs them, but their digital footprint suggests they're still operating like it's 1999. This is a classic case of product-market fit meeting a digital distribution failure.
"With 35 employees generating $5.9M, each person is driving $168k in revenue - but with only 3.3k monthly website visitors, they're leaving millions on the table."
The Distribution Gap
Anua's traffic profile reveals a critical blind spot. They rank #5M globally with 58% organic search traffic dominated by branded queries like 'anua' (57k volume) and 'anua customer service'. The fact that 'beneficios de usar sistema de reutilizacion de agua' is their top non-branded keyword suggests they're capturing Spanish-speaking markets organically, but failing to scale beyond brand searches. This is a company with strong word-of-mouth but zero SEO strategy.
Enterprise DNA, Startup Tech Stack
Their stack (WordPress, jQuery, Vue.js) screams 'we hired an agency in 2018 and never looked back.' For a B2B environmental tech company closing deals with multi-family communities and businesses, this is a trust signal disaster. Meanwhile, their social presence is fragmented across YouTube, Facebook, LinkedIn, and Instagram - but none of it drives meaningful traffic. They're everywhere and nowhere simultaneously.
The leadership team is solid - CEO Colin Bishop, Ops Manager Carolyn Vaughn, and technical sales leads who clearly know how to close deals. But their digital presence tells a different story: a company that built a $5.9M business through relationships and referrals, then stopped. The 100% 'undefined' country traffic share is particularly telling - either their analytics is broken, or they're operating in complete opacity.
- Product-market fit is proven: $5.9M revenue with 35 people = $168k/employee efficiency
- SEO is inverted: Branded search dominates, discovery is minimal
- Tech debt is visible: WordPress + jQuery stack limits B2B credibility
- Social media is a ghost town: Profiles exist, traffic doesn't
- International potential is untapped: Spanish keyword traffic suggests latent demand
Anua is a sleeping giant with a distribution problem
Fix the website, build a content moat around wastewater education, and this $5.9M business could 10x. The product is solid - the funnel is broken.
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Advanced Onsite Wastewater Treatment Solutions For Homes & Businesses | Anua
Anua provides sustainable, innovative wastewater treatment solutions for residential and commercial applications. One place solution for efficient, eco-friendly systems designed to meet the needs of single-family homes, multi-family communities, and businesses.
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About anuainternational.com
Anua provides sustainable, innovative wastewater treatment solutions for residential and commercial applications. One place solution for efficient, eco-friendly systems designed to meet the needs of single-family homes, multi-family communities, and businesses.
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anuainternational.com uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.
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anuainternational.com receives approximately 3.3K monthly visitors and ranks #5,061,993 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:29 on the site.
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