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anzu.io
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anzu.io

GrowingVisit24.4K/mo$29M15725 Leads
Deep Dive

Anzu.io: The In-Game Ad Revolution

How a 157-person team is quietly disrupting a $100B+ gaming market

While everyone chases metaverse hype, Anzu.io is building the real infrastructure for gaming's next trillion-dollar economy. They're not selling dreams—they're selling ad space inside the games you actually play.

157
employees
$29.4M
annual revenue
24K
monthly visits
42%
direct traffic

"They're not building another ad network—they're building the billboard infrastructure for gaming's next decade."

The Growth Paradox

Anzu's 24K monthly visits seem modest until you realize their audience isn't browsing—they're building. With 42% direct traffic and 41% organic search, they've achieved what most B2B platforms fail at: becoming a destination, not a discovery. The top keyword 'anzu' gets 8,530 searches monthly—more than many Series B startups' branded terms.

The Founder Playbook

Itamar Benedy, Michael Badichi, and Ben Fenster aren't just founders—they're architects. With Amit Triffon (VP R&D) and Guy Banda (VP Gaming Technologies) in the trenches, they've assembled a team that understands both ad tech's brutal realities and gaming's obsessive culture. This isn't a SaaS company that pivoted into gaming; it's a gaming-native team that cracked ad tech.

The real story isn't in their revenue—it's in their positioning. While ad tech giants fight over display and video inventory, Anzu operates in the white space: in-game advertising that respects player experience. They're not interrupting gameplay; they're embedding brands into virtual worlds where attention is already captive.

  • Built for gaming's unique physics: real-time rendering, non-intrusive placements, brand safety in dynamic environments
  • Direct traffic signals enterprise adoption: 42% of visitors type anzu.io directly—this is B2B decision-makers bookmarking a tool
  • Geographic concentration reveals strategy: Top 5 countries drive 60% of traffic, suggesting focused market penetration
No public funding announcements
Profitable by design: $29M revenue with 157 employees = $187K revenue per employee
Limited social proof (no Trustpilot data)
Direct relationships over scale: 42% direct traffic means they're not relying on discovery
Modest web traffic for a $29M revenue company
Gaming-native DNA: Leadership team built from gaming, not ad tech

The Silent Giant

While others chase vanity metrics, Anzu is building infrastructure that outlasts the hype cycle. Their real competitors aren't ad tech startups—they're the legacy in-game ad solutions gaming publishers have tolerated for years.

How much traffic does Anzu get?

Traffic & Engagement

24.4K
Monthly Visits
1.5
Pages/Visit
0:07
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-29%
34.1K
Oct 2025
Oct
23.4K
Nov 2025
Nov
24.4K
Dec 2025
Dec

Traffic Sources

Search
41%
Direct
42%
Social
5%
Referrals
10%
Email
0%
Paid
1%

Where is Anzu's audience located?

🌍27.9%
🌍10.9%
🌍7.7%
🌍7.3%
🌍6.2%

What keywords does Anzu rank for?

5 keywords
1anzu8.5K vol$0.74
2anzu.io110 vol
3anzu.io logo100 vol
4anzu io110 vol
5anzu ads90 vol

What is Anzu's revenue?

$29M
Annual Revenue
157
0%
Employees
$187K
Revenue/Employee
Tel-aviv, ISR
Headquarters

Who works at Anzu?

Loading leads...

What do customers think of Anzu?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Anzu

What is Anzu's Revenue?
Anzu generates approximately $29M in annual revenue. With 157 employees, that's $187,000 per employee.
How fast is Anzu growing?
Anzu employee count has changed by 0% year over year.
Who are Anzu's competitors?
Anzu's main competitors include Swift. These companies operate in similar markets and compete for the same customer base.

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About anzu.io

Company Overview

anzu.io
Website
computers_electronics_and_technology
Industry
#1,236,458
Global Rank
24.4K
Monthly Visitors
25+
Employees

Traffic & Audience

24.4K
Monthly Visits
42%
Bounce Rate
1.5
Pages/Visit
0:07
Avg. Duration

anzu.io receives approximately 24.4K monthly visitors and ranks #1,236,458 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:07 on the site.

The majority of anzu.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is anzu.io?
anzu.io is a website that you can visit at https://anzu.io. Use TechList.ai to discover the technologies, analytics, and company information about anzu.io.
How popular is anzu.io?
anzu.io receives approximately 24.4K monthly visitors and ranks #1,236,458 globally. Traffic is growing by 4.2% month-over-month.

Related Searches

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This page provides publicly available information about anzu.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit anzu.io directly at https://anzu.io.