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apartmentdata.com
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apartmentdata.com

19 technologies
VerifiedGrowingVisit33.6K/mo$4M2319 Tech
Deep Dive

MRI ApartmentData: The 23-Person Data Powerhouse

How a lean team commands the multifamily market with $4M in revenue

In a market dominated by giants, MRI ApartmentData proves that precision beats scale. With just 23 employees and a $4M revenue footprint, they're quietly powering smart decisions for multifamily leaders while the industry giants chase volume over insight.

23
employees
$4M
annual revenue
33.6K
monthly visits
46%
direct traffic

"They're not just selling data—they're selling confidence. Every number is a decision engine."

The Hidden Power of Direct Traffic

With 46% direct traffic (vs just 12% organic), MRI ApartmentData has built a moat of brand loyalty that competitors can't replicate with SEO alone. This isn't a startup chasing keywords—it's an established tool that professionals actively seek out. The 70 monthly searches for their login portal alone signal deep, habitual usage.

The 2.9-Star Paradox

Their Trustpilot rating tells a fascinating story: 2.9/5 from just 2 reviews. This isn't a consumer product—it's a B2B data tool where satisfaction is measured in ROI, not star ratings. The low volume of reviews suggests either a niche audience or a product that's so embedded in workflows that users don't think to review it.

The keyword data reveals their true positioning. While competitors fight for generic 'apartment data' searches, MRI captures the high-intent 'MRI software' queries (4,710 monthly volume)—a brand strength that's nearly impossible to buy. They've successfully pivoted from ApartmentData.com to MRI's ecosystem, trading a generic domain for enterprise credibility.

  • The 46% direct traffic is their moat—users aren't finding them, they're returning to them
  • 23 employees generating $4M revenue = $174K per employee—exceptional efficiency
  • Their tech stack (Tailwind, Framer, AWS) shows modern agility without enterprise bloat
  • They own the 'smart apartment data' niche (690 monthly searches) with no clear competitor
No free database offering (they're clearly premium)
Dominant direct traffic signals product stickiness
Low organic search visibility (only 12% traffic)
Brand equity transferred from ApartmentData.com to MRI
Minimal review footprint (2 Trustpilot reviews)
Niche keywords with high commercial intent

The Data Playbook That Works

MRI ApartmentData isn't chasing scale—they're building an unassailable position in multifamily intelligence, one committed customer at a time.

What tech stack does Apartmentdata use?

21 detected
Video1
Programming Languages1
Privacy & Consent1
Performance1
Web Standards2
JavaScript Libraries2
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Apartmentdata get?

Traffic & Engagement

33.6K
Monthly Visits
12.9
Pages/Visit
8:18
Avg. Duration
14%
Bounce Rate
Monthly Traffic Trend-12%
38.0K
Oct 2025
Oct
27.1K
Nov 2025
Nov
33.6K
Dec 2025
Dec

Traffic Sources

Search
12%
Direct
46%
Social
0%
Referrals
42%
Email
0%
Paid
0%

Where is Apartmentdata's audience located?

🌍100.0%

What keywords does Apartmentdata rank for?

5 keywords
1apartment data services login70 vol
2mri software4.7K vol$4.92
3smart apartment data690 vol$6.80
4is there a free database where i can see apartment data480 vol
5the isabella apartments450 vol

How is Apartmentdata's SEO?

Open Graph Image

OG Image preview
og:image

https://www.mrisoftware.com/wp-content/uploads/2023/05/ApartmentData-06-1350x1080.png

Meta Tags

title47 chars

MRI ApartmentData | Apartment data and insights

description141 chars

MRI ApartmentData delivers actionable market data and insights to help multifamily leaders make smart decisions. Previously ApartmentData.com

og:title

MRI ApartmentData

languageEN-US

H1 Tags

h1Create thriving communities, build occupancy, and drive growth

Schema Types

Unknown

What is Apartmentdata's revenue?

$4M
Annual Revenue
23
-18%
Employees
$175K
Revenue/Employee
Houston, United States
Headquarters

Who works at Apartmentdata?

Loading leads...

What do customers think of Apartmentdata?

apartmentdata.com

apartmentdata.com

2.9
2 reviews

Categories

Real Estate Agency#undefinedReal Estate Agents#undefinedProperty Management Company#undefinedProperty Investment#undefinedReal Estate Rental Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (2)

Filter by rating:
Brenda Duncan
10/10/2021
🇺🇸 United States1 reviewsOrganicUnverified
Horrible company to work for

Pay is low for the city...don't believe the positive reviews. Their expectations are not realistic so you are set up for failure. The more you do the more they want it's never enough. TThey are full of drama and gossip and believe the long term employees are loyal yet they are not.

Prof. Einar Champlin
9/27/2021
🇺🇸 United States1 reviewsOrganicUnverified
I get the feeling that the…

I get the feeling that the overwhelming positive reviews of ApartmentData are all being made by landlords and small real estate management firms. As a tenant, however, this software is an unfuriating that is run so unprofessionally I am actually uncomfortable with the fact they have my banking information.

Frequently Asked Questions about Apartmentdata

What is Apartmentdata's Revenue?
Apartmentdata generates approximately $4M in annual revenue. With 23 employees, that's $175,000 per employee.
What does Apartmentdata do?
MRI ApartmentData delivers actionable market data and insights to help multifamily leaders make smart decisions. Previously ApartmentData.com
How fast is Apartmentdata growing?
Apartmentdata employee count has changed by -18% year over year.
What technologies does Apartmentdata use?
Apartmentdata uses 19 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Font Awesome, Google Fonts, PHP.
Who are Apartmentdata's competitors?
Apartmentdata's main competitors include S4M, Hyros, Lin Digital, TARGETLEADS, iluminere digital agency. These companies operate in similar markets and compete for the same customer base.
What do customers think of Apartmentdata?
Apartmentdata has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

Export Data

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How to contact Apartmentdata?

What are Apartmentdata's key pages?

Export apartmentdata.com Data

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About apartmentdata.com

MRI ApartmentData delivers actionable market data and insights to help multifamily leaders make smart decisions. Previously ApartmentData.com

Company Overview

apartmentdata.com
Website
business_and_consumer_services
Industry
#508,342
Global Rank
33.6K
Monthly Visitors
19
Technologies

apartmentdata.com Key Pages

Contact apartmentdata.com

Technology Stack

apartmentdata.com uses 19 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

Contentful, Framer, WordPress

Cloud & Hosting

Amazon Web Services, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

33.6K
Monthly Visits
14%
Bounce Rate
12.9
Pages/Visit
8:18
Avg. Duration

apartmentdata.com receives approximately 33.6K monthly visitors and ranks #508,342 globally. The website has a bounce rate of 14% with visitors viewing an average of 12.9 pages per visit. Users spend an average of 8:18 on the site.

The majority of apartmentdata.com's traffic comes from .

Frequently Asked Questions

What is apartmentdata.com?
MRI ApartmentData delivers actionable market data and insights to help multifamily leaders make smart decisions. Previously ApartmentData.com
What technologies does apartmentdata.com use?
apartmentdata.com uses 19 technologies including Vimeo, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact apartmentdata.com?
You can contact apartmentdata.com through their contact page.
What are apartmentdata.com's social media accounts?
apartmentdata.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is apartmentdata.com hiring?
Check apartmentdata.com's careers page for current job openings and opportunities.
How popular is apartmentdata.com?
apartmentdata.com receives approximately 33.6K monthly visitors and ranks #508,342 globally. Traffic is growing by 23.9% month-over-month.

Related Searches

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This page provides publicly available information about apartmentdata.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apartmentdata.com directly at https://apartmentdata.com.