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APLANET: The ESG Data Backbone
How a 50-person team is automating sustainability for the enterprise
While most ESG software vendors promise transparency, APLANET is betting on automation. They aren't selling a dashboard; they are selling the infrastructure to make ESG reporting as reliable as financial accounting.
"APLANET isn't chasing the consumer climate app trend; they are building the B2B plumbing for corporate sustainability."
The Mid-Market Sweet Spot
With 50 employees and $5.8M in revenue, APLANET sits in a precarious but lucrative position. They are too small to compete with SAP or Workday on global scale, but significantly larger than the fragmented startup ecosystem. This 'Goldilocks' size allows them to offer enterprise-grade features—like value chain connectivity—without the bloat of legacy ERPs. Their team, led by founders like Cyril Pierre, is lean enough to pivot fast on compliance mandates.
The SEO Paradox
APLANET’s traffic data reveals a fascinating strategy. They rank for high-volume, educational keywords like 'environmental footprint' (1,960 monthly volume) rather than just branded terms. However, their global rank of #2.4M suggests they are still in the early growth phase. The data implies they are building top-of-funnel awareness through education, likely via their 'ATalks' YouTube channel, rather than aggressive paid acquisition.
The tech stack is modern but pragmatic. They utilize Tailwind CSS and Vite for a fast, responsive frontend, and Cloudflare for security and delivery. Notably, they rely on jQuery—likely for legacy components—indicating a product that has evolved over time rather than a greenfield rebuild. This 'build-while-flying' approach is common for SaaS companies scaling from $1M to $10M ARR.
- Automated Data Collection: Reduces manual entry errors in ESG reporting.
- Value Chain Connectivity: Links internal data with suppliers (Scope 3 focus).
- Compliance-Ready Reporting: Built for CSRD and other EU regulations.
The Verdict: A Compliance Engine, Not a Climate App
APLANET is positioning itself as the 'ERP for ESG'—unsexy, necessary, and potentially highly defensible.
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APLANET | ESG Management & Reporting Software for Sustainability
Streamline ESG management with APLANET's software to drive sustainable growth. Automate data collection, connect your value chain, and deliver compliance-ready reports.
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Streamline ESG management with APLANET's software to drive sustainable growth. Automate data collection, connect your value chain, and deliver compliance-ready reports.
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aplanet.org uses 13 technologies across their website including HSTS, cdnjs, unpkg, Cloudflare, and more.
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aplanet.org receives approximately 8.8K monthly visitors and ranks #2,433,029 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:14 on the site.
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