apna.co
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Apna.co: The Indian Job Platform Taking on the Giants
With 1.5M employees and $298M revenue, apna is rewriting India's hiring playbook.
While global giants like LinkedIn and Indeed focus on white-collar talent, apna.co has built a $298M empire by serving India's massive blue-collar and MSME workforce. It’s not just a job board—it’s a professional networking platform for the 90% of India that traditional platforms ignore.
"Apna isn't competing with LinkedIn for the top 10%—it's owning the other 90% of India's workforce."
The MSME Powerhouse
Trusted by 1,000+ enterprises and 7 lakh+ MSMEs, apna has cracked the code for India's small business hiring. Unlike platforms that prioritize corporate recruiters, apna's interface is designed for the shopkeeper needing a cashier and the factory owner hiring line workers. This focus on micro-businesses—often overlooked by global platforms—has created a defensible moat in India's fragmented job market.
The Growth Trajectory
With 43,295 backlinks and ranking #17,551 globally, apna's SEO strategy is laser-focused on intent-driven searches. The top keywords aren't generic job terms—they're branded queries like 'apna job' (47,450 monthly searches) and 'apna login' (8,770 searches). This indicates a sticky, returning user base rather than just casual browsers. The 53% direct traffic confirms strong brand recall.
The tech stack reveals a mobile-first, performance-obsessed approach. Using Tailwind CSS, PWA, and lazy loading suggests they're optimizing for India's price-sensitive, mobile-only users. The lack of heavy frameworks is strategic—speed matters when your user base accesses jobs from 2G connections in tier-2 cities.
- Branded search dominance: 'apna' alone gets 63,400 monthly searches
- Trustpilot score of 1.8/5 indicates growing pains in user experience
- 70% of traffic from search/direct suggests strong product-market fit
The Unsexy Billion-Dollar Opportunity
Apna proves that serving the 'boring' middle of India's job market is more lucrative than chasing Silicon Valley's elite.
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5 keywordsHow is Apna's SEO?
Open Graph Image
https://apna.co/apna-time-icon.png
Meta Tags
Search Jobs Online | Hire Candidates | Post a Job | apna.co
Apna is India's leading Professional Networking Platform. Users can Search for Jobs Online & Apply for Free. Employers can Post Job Vacancies & Hire Quality Candidates
Search Jobs Online | Hire Candidates | Post a Job | apna.co
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Reviews (17)
good recruitment service
good recruitment service
This is amazing & real website
This is amazing & real website
I would like to provide some detailed…
I would like to provide some detailed feedback on my experience with the Apna Recruiter application/service. 1. Database Search: The database search functionality needs improvement. The options are good, but it's not fetching qualified profiles effectively. The search results often yield profiles that are not relevant to the job requirements, leading to a poor user experience. 2. Profile Updates: Approximately 90% of the profiles in the database appear to be outdated or not updated. This makes it challenging to find and connect with active and relevant candidates. 3. Results: Despite utilizing the available options, the search results often lead to zero or very limited outcomes. This can be frustrating and time-consuming for recruiters who are looking to identify potential candidates for open positions. I believe that addressing these issues will significantly enhance the overall user experience and the effectiveness of the Apna Recruiter application/service. Thank you for considering this feedback, and I hope to see improvements in the near future.
fake database cheating money i took…
fake database cheating money i took multiple experiences by paying them for hiring staff for my company and every time they said they are checking but after time over for hiring they will start calling to renew the subscription, i request all better go Old service provider like Naukari, shine etc but don't trust like this cheaters
Never pay ApnaHire
Never pay ApnaHire. They are running a scam. They will take money from you and the person who calls you has no idea about what she/he is doing. If you need a professor, they will flood you with 200 applications of a car mechanic. Whats the use? Better use other portals. This Apna is no apna..... just plain useless.
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About apna.co
Apna is India's leading Professional Networking Platform. Users can Search for Jobs Online & Apply for Free. Employers can Post Job Vacancies & Hire Quality Candidates
Company Overview
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Technology Stack
apna.co uses 13 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
apna.co receives approximately 2.5M monthly visitors and ranks #17,551 globally. The website has a bounce rate of 47% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 2:32 on the site.
The majority of apna.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about apna.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apna.co directly at https://apna.co.