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apostera.com

10 technologies
VerifiedVisit$58M15910 Tech
Deep Dive

Apostera: The Silent AR Giant in Your Car

How a 159-person team quietly captured the automotive AR/MR market

While tech giants chase metaverse hype, Apostera is solving the real problem: making augmented reality actually work in your dashboard. Acquired by HARMAN for their market-leading AR/MR solution, this company isn't building flashy demos—it's building the future of how we see the road.

159
employees
$57.7M
annual revenue
10+
tech stack components
N/A
public traffic data

"They're not selling AR glasses—they're selling the invisible layer between you and the road."

The HARMAN Acquisition Play

Apostera didn't go public or raise venture capital. Instead, they positioned themselves as the critical missing piece in HARMAN's automotive portfolio. With $57.7M in revenue and 159 employees, they achieved what most AR startups dream of: becoming an essential component of a major automotive supplier's tech stack. This isn't a pivot—it's a strategic embedding into the heart of the connected car ecosystem.

The Invisible Tech Stack

Their tech stack reveals the strategy: jQuery, Tailwind CSS, Bootstrap, Google Analytics, and OneTrust. This isn't a bleeding-edge startup using the latest frameworks. It's a pragmatic, enterprise-ready team focused on reliability over flash. The presence of OneTrust (privacy compliance) and LinkedIn Insight Tag signals they're playing in the B2B enterprise space, not consumer apps. Every technology choice screams 'automotive-grade' rather than 'startup cool.'

What makes Apostera unique isn't their technology—it's their timing. While Meta and Apple battle over consumer AR headsets, Apostera solved the immediate problem: how to overlay navigation, hazard warnings, and contextual information onto windshields without distracting drivers. They're not building the hardware; they're making existing hardware smarter. This B2B2C approach means they capture value without dealing with consumer manufacturing, distribution, or support costs.

  • Revenue-per-employee ratio of $363K—exceptionally high for automotive software
  • Zero public traffic footprint suggests enterprise sales, not inbound marketing
  • Acquired by HARMAN (a Samsung subsidiary) rather than raising VC
  • 159 employees is the 'sweet spot' for specialized automotive tech—big enough to scale, small enough to stay agile
No public product website or marketing presence
Enterprise-grade revenue ($57.7M) with automotive OEM partnerships
No organic search traffic or visible SEO strategy
Strategic acquisition by a major player (HARMAN/Samsung)
No founder visibility or personal brand building
Specialized expertise in AR/MR for automotive (not general AR)
No traditional SaaS metrics (MRR, churn, CAC)
Pragmatic tech stack focused on reliability over trends

The Boring AR Company That Actually Won

While startups chase headlines, Apostera chased OEM contracts—and won the automotive AR race before anyone noticed it started.

What tech stack does Apostera use?

14 detected
Privacy & Consent1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics4
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
G
Google APIs

How much traffic does Apostera get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
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Nov 2025
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Dec

How is Apostera's SEO?

Open Graph Image

OG Image preview
og:image

https://car.harman.com/assets/HARMAN-logo.png

Meta Tags

title24 chars

HARMAN Acquires Apostera

description145 chars

Apostera’s market-leading solution and expertise accelerates HARMAN’s capabilities and product portfolio in the developing AR/MR automotive space

languageEN-US

H1 Tags

h1HARMAN Acquires Augumented Reality Pioneer Apostera

Schema Types

OrganizationWebSiteSiteNavigationElementService

Who works at Apostera?

Loading leads...

What do customers think of Apostera?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Apostera

What is Apostera's Revenue?
Apostera generates approximately $58M in annual revenue. With 159 employees, that's $363,000 per employee.
What does Apostera do?
Apostera’s market-leading solution and expertise accelerates HARMAN’s capabilities and product portfolio in the developing AR/MR automotive space
How fast is Apostera growing?
Apostera employee count has changed by 17% year over year.
What technologies does Apostera use?
Apostera uses 10 technologies across their website including Fonts, Privacy & Consent, Advertising. Key technologies include Font Awesome, Google Fonts, OneTrust, LinkedIn Insight Tag.
Who are Apostera's competitors?
Apostera's main competitors include Nikola Motor Company, EchoPark Automotive, Manheim Denver, John Elway Cadillac of Park Meadows, Holmes Honda Svc Dept. These companies operate in similar markets and compete for the same customer base.

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What are Apostera's key pages?

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Download the complete tech stack, analytics, leads, and company data for apostera.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About apostera.com

Apostera’s market-leading solution and expertise accelerates HARMAN’s capabilities and product portfolio in the developing AR/MR automotive space

Company Overview

apostera.com
Website
0
Monthly Visitors
10
Technologies

Contact apostera.com

Technology Stack

apostera.com uses 10 technologies across their website including Font Awesome, Google Fonts, OneTrust, LinkedIn Insight Tag, and more.

Fonts

Font Awesome, Google Fonts

Privacy & Consent

OneTrust

Advertising

LinkedIn Insight Tag

Analytics & Marketing

Google Tag Manager, Google Analytics

UI Libraries

DaisyUI

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

apostera.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is apostera.com?
Apostera’s market-leading solution and expertise accelerates HARMAN’s capabilities and product portfolio in the developing AR/MR automotive space
What technologies does apostera.com use?
apostera.com uses 10 technologies including Font Awesome, Google Fonts, OneTrust, and 4 more. View the full tech stack analysis above.
How do I contact apostera.com?
You can contact apostera.com through their contact page.
What are apostera.com's social media accounts?
apostera.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is apostera.com hiring?
Check apostera.com's careers page for current job openings and opportunities.
How popular is apostera.com?
apostera.com receives approximately 0 monthly visitors.

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This page provides publicly available information about apostera.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apostera.com directly at https://apostera.com.