appartcity.com
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Appart'City: The 100M+ Visit Paradox
A dominant market leader in France's travel sector facing a critical reputation crisis
In the fragmented world of extended-stay accommodations, Appart'City operates as a French juggernaut—claiming 90 destinations and $373M in revenue, yet a staggering 1.8/5 Trustpilot rating suggests a product-market fit problem that no amount of SEO can hide.
"They've mastered the art of getting people to book, but they're failing at the art of keeping them happy."
The SEO Fortress
Appart'City dominates search with 63% organic traffic, capturing 1,900 monthly searches for 'appartcity' alone. Their keyword strategy is textbook perfection—owning the category term 'appart hotel' (2,480 monthly searches) while maintaining brand dominance. This isn't accidental; it's a calculated SEO moat that competitors struggle to breach.
The Reputation Paradox
Here's the brutal truth: 145,975 monthly visitors generate just 31 Trustpilot reviews at a 1.8/5 rating. This indicates either catastrophic service delivery or a review manipulation strategy that's backfiring. For a company with 1,050 employees and $373M revenue, this conversion-to-complaint ratio is alarming.
The tech stack reveals a modern, scalable infrastructure—Tailwind CSS, Vite, PWA, and Google Analytics stack suggests they're investing in digital experience. Yet their social media presence (Twitter, YouTube, Facebook, LinkedIn, Instagram) feels underutilized, with no clear content strategy visible from the data.
- Market leader in French 'appart'hôtel' category with 90+ destinations
- Strong organic search dominance (63% traffic) but weak conversion to reviews
- Modern tech stack (Vite, PWA, Tailwind) suggesting digital investment
- High revenue ($373M) but critically low customer satisfaction (1.8/5)
- Missing structured data despite heavy SEO focus
The Critical Inflection Point
Appart'City has the SEO and revenue engine dialed in—now they must fix the product experience or risk being disrupted by agile, customer-centric competitors
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Meta Tags
Appart'City : leader des appart'hôtels en France au meilleur prix
Réservez votre appart’hôtel Appart’City dans plus de 90 destinations en France. Profitez de séjours courts ou longs avec services inclus !
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Reviews (1)
Good Day,
Good Day, On the 15th of May, my daughter and a friend arrived in Antibes, France. The booking for Appartcity was made for one week. On arrival, we were charge more than when the booking was done by booking.com. On investigation, it was found out that they were charge for breakfast too. We have then asked to be refunded the breakfast and cancelled the breakfast part. We were informed that the amount will be paid back immediately. When settling into the room, the young ladies discovered that the room was very unhygienic and filthy. The floors and walls were extremely dirty and looking for pots, glasses etcetera these were found in the dishwasher, unwashed, full of mould and dirt. Wanting to leave, you are trapped, because there is penalties. I want the money paid back for the cancellation of the breakfast asap and I want 50% of accommodation paid back to these girls for the inconvenience caused travelling after many hours from SA to be treated like this.
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About appartcity.com
Réservez votre appart’hôtel Appart’City dans plus de 90 destinations en France. Profitez de séjours courts ou longs avec services inclus !
Company Overview
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Technology Stack
appartcity.com uses 11 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
Forms
Typeform
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
appartcity.com receives approximately 146.0K monthly visitors and ranks #247,663 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:10 on the site.
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This page provides publicly available information about appartcity.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit appartcity.com directly at https://appartcity.com.