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Appcharge: The 35% Profit Boost for Mobile Games
How a DTC platform is rewriting the rules of mobile game monetization
Mobile game publishers are leaving 30-40% of their revenue on the table by relying solely on app stores. Appcharge is building the infrastructure for a direct-to-consumer revolution in mobile gaming, and the numbers prove the model works.
"Appcharge isn't just a payment processor—it's building the entire commerce layer that mobile games never had."
The Publisher's Dilemma
Traditional mobile game monetization is a prisoner's dilemma. Publishers give 30% to Apple/Google, lose direct player relationships, and compete in a commoditized marketplace. Appcharge's 77-person team is tackling this by offering branded web stores where publishers own the customer relationship, keep more revenue, and build loyalty through gamified offers. With $6.6M in revenue and 1.1M monthly visits, they're proving this model scales.
Growth Trajectory
The 1.1M monthly visits with 49% direct traffic is telling—it shows strong brand recognition and repeat usage. For a specialized B2B platform in mobile gaming, this traffic volume indicates publishers aren't just testing Appcharge; they're integrating it into their core monetization stack. The 35% profit boost claim isn't marketing fluff—it's math: cut the 30% app store fee, add direct payment processing costs, and you're still net positive while owning the customer.
What makes Appcharge unique is their merchant-of-record approach. They're not just providing payment rails; they handle compliance, fraud, and global tax implications across 100+ countries. This is critical—mobile game publishers want to focus on game design, not navigating EU VAT regulations or PCI compliance. Their tech stack (Tailwind, Vite, PWA) suggests they're building for speed and mobile-first experiences, which aligns perfectly with their gaming audience.
- Branded web stores that maintain game aesthetics while redirecting purchases off-app-store
- Global payment infrastructure covering 100+ countries with local payment methods
- Gamified offers and loyalty programs that increase player lifetime value
- Merchant-of-record model handling compliance and fraud prevention
- Real-time analytics and events center for publisher optimization
The Direct-to-Gamer Revolution Is Here
Appcharge is building the commerce infrastructure that mobile gaming never had—and publishers are voting with their revenue.
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Meta Tags
Appcharge - Payments Built for Mobile Games
Appcharge helps mobile game publishers sell in-game items directly to their players with branded web stores, global payments, and gamified offers. Boost profits by 35% and build stronger player loyalty with the fastest-growing DTC platform for mobile games.
Appcharge | The DTC Platform for Mobile Apps
Built for mobile gaming, we help publishers grow revenue and personalize every player interaction and checkout.
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They scam players.
They scam players.
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About appcharge.com
Appcharge helps mobile game publishers sell in-game items directly to their players with branded web stores, global payments, and gamified offers. Boost profits by 35% and build stronger player loyalty with the fastest-growing DTC platform for mobile games.
Company Overview
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Technology Stack
appcharge.com uses 20 technologies across their website including Okta, HSTS, reCAPTCHA, PHP, and more.
Authentication
Okta
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Strapi
Cloud & Hosting
Vercel
E-commerce & Payments
Afterpay, Klarna
Traffic & Audience
appcharge.com receives approximately 1.1M monthly visitors and ranks #57,842 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 2:25 on the site.
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