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ApplicantStack: The Quiet Giant of ATS
Unpacking how a 10-person team commands 500k monthly visits in the ATS market.
In a market dominated by VC-backed behemoths like Workday and Greenhouse, ApplicantStack is the anomaly you can't ignore. With just 10 employees and zero disclosed funding, they are pulling in nearly half a million monthly visitors. This isn't just a bootstrapped success story; it's a masterclass in niche dominance.
"ApplicantStack proves you don't need a massive team or Series B funding to own a vertical—you just need to solve a specific pain better than anyone else."
The SEO Ghost in the Machine
ApplicantStack's traffic profile is counter-intuitive. While most SaaS companies fight for organic search dominance, 49% of their traffic is direct. This indicates high brand recall and a sticky user base returning to a tool they know. However, the 12% organic traffic is highly targeted, capturing high-intent searches like 'ats checker' (92k volume) and specific city government jobs. They aren't casting a wide net; they are spearfishing.
The Public Sector Playbook
Look at their top keywords, and the strategy snaps into focus: 'city jobs nyc', 'floyd county georgia jobs', 'queens da judicial internships'. ApplicantStack has cornered the market for government and public sector hiring. This is a brilliant moat. Government contracts are sticky, compliance-heavy, and less price-sensitive than startups. While competitors chase Silicon Valley unicorns, ApplicantStack is quietly powering the hiring engines of city halls and district offices.
The tech stack is pragmatic rather than trendy. They lean on jQuery and Bootstrap—technologies often dismissed by modern developers but battle-tested for reliability and speed. This isn't a team chasing the latest React framework; they are building a utility that works, loads fast, and serves a non-technical user base that values stability over flashy animations.
- The 'Direct Traffic' Moat: 49% direct traffic suggests a loyal, returning user base that doesn't need to be re-acquired.
- Vertical Depth: They aren't just 'ATS'; they are the ATS for government and education sectors.
- Capital Efficiency: Generating ~$900k revenue with 10 people implies ~$90k revenue per employee—a benchmark for efficient, sustainable growth.
The Unsexy Billion-Dollar Formula
ApplicantStack ignores the playbook to write its own.
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Applicant Tracking System | HR Software | ApplicantStack
ApplicantStack is the affordable, easy-to-use online applicant tracking system and employee onboarding system. Try it Free For 15 days.
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About applicantstack.com
ApplicantStack is the affordable, easy-to-use online applicant tracking system and employee onboarding system. Try it Free For 15 days.
Company Overview
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Technology Stack
applicantstack.com uses 18 technologies across their website including Wistia, Font Awesome, Google Fonts, PHP, and more.
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Wistia
Fonts
Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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DoubleClick Floodlight
Traffic & Audience
applicantstack.com receives approximately 509.4K monthly visitors and ranks #82,767 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 3:49 on the site.
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This page provides publicly available information about applicantstack.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit applicantstack.com directly at https://applicantstack.com.