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topgrading.com
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The $1.3M Hiring Machine That Thinks It's a Cheetah
Topgrading's 20-year-old methodology fights for relevance in a world of AI recruiting and ATS filters
In a market flooded with AI-powered hiring tools, Topgrading.com is the analog veteran refusing to go digital. With a 19-year-old methodology and just 11 employees, they're selling a promise that seems almost quaint: foolproof hiring.
"They've turned hiring from a gut-feel art into a repeatable, if somewhat brutal, science."
The Founder's Shadow
Brad Smart's 'Topgrading' methodology predates LinkedIn, Indeed, and most modern HR tech. The company's 11-person team suggests a boutique consultancy model rather than a scalable SaaS play. With 49% direct traffic, their audience isn't discovering them through SEO—they're already believers seeking the source material.
The Cheetah in the Room
The top keyword 'ghsmart cheetah' (110 monthly searches) reveals a fascinating competitive tension. G.H. Smart—Topgrading's sibling brand—offers a 'Cheetah' product, suggesting internal competition or brand confusion. Meanwhile, 'topgrading interview' (760 searches) shows strong intent for methodology over software.
Topgrading's tech stack tells the story: Tailwind CSS, Bootstrap, and Cloudflare. No AI, no ML, no ATS integration APIs. They're selling a framework, not a platform. Their 'case studies' blog suggests they live and die by proof-of-concept testimonials rather than viral growth.
- 11-person team generating $1.3M = ~$118K revenue per employee
- 49% direct traffic suggests a referral-heavy, word-of-mouth model
- Top 5 keywords reveal internal brand confusion (Cheetah vs Topgrading)
- Zero presence in global rank beyond #4.8M
The Analog Fortress in a Digital War
Topgrading isn't competing with LinkedIn or HireVue—they're selling conviction to CEOs who've been burned by algorithms. In an era of AI noise, their 19-year-old playbook feels less like legacy tech and more like a secret handshake.
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Discover how Topgrading helps companies hire top-performing teams with proven methods and strategies.
Topgrading | Hire High-Performing Teams with Foolproof Methods
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About topgrading.com
Discover how Topgrading helps companies hire top-performing teams with proven methods and strategies.
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Technology Stack
topgrading.com uses 14 technologies across their website including Vimeo, YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo, YouTube Embed
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
topgrading.com receives approximately 3.6K monthly visitors and ranks #4,860,279 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
The majority of topgrading.com's traffic comes from .
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