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IQM: The Regulated Industry Powerhouse
Deep dive into a $44M AI media buying platform for high-stakes sectors
In the chaotic world of digital advertising, IQM (formerly AppLift) plays a dangerous game: they power AI-driven media buying for the world's most regulated industries. From political campaigns to cannabis and healthcare, they navigate a minefield of compliance where a single misstep can mean shutdown.
"They're not just buying ads—they're buying trust in industries where trust is everything."
The Compliance-First Strategy
While most ad tech companies chase scale, IQM chases precision. Their DMP and DSP solutions are built specifically for regulated verticals where compliance isn't optional—it's existential. This creates a high moat: generic platforms won't touch these sectors, and specialized players struggle to match IQM's AI-driven efficiency.
The Traffic Paradox
Here's the fascinating contradiction: a $44M revenue company with only 1,335 monthly visits. This isn't a failure—it's a feature. Their clients aren't browsing their website; they're enterprise buyers in regulated industries who come through direct relationships and specialized channels. The 35% direct traffic and 40% organic search suggest a loyal, niche B2B base rather than mass-market appeal.
Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest a focus on functionality over flashiness. The presence of Lottie hints at some modern UI elements, but this isn't a company wasting resources on cutting-edge frontend frameworks. They're building for reliability, not trendiness.
- Dominates high-barrier verticals (political, cannabis, healthcare) where competitors fear to tread
- Revenue-to-employee ratio of $176K suggests lean operations despite enterprise complexity
- Traffic patterns indicate a relationship-driven sales model rather than inbound marketing
- Tech stack prioritizes stability and speed over trendy frameworks
The Quiet Giant of Regulated Ad Tech
While others chase scale, IQM chases the sectors where mistakes cost millions—and that's exactly why they win.
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Open Graph Image
https://iqm.com/wp-content/uploads/2025/02/iqm-logo-balck-png.webp
Meta Tags
AI-Driven Programmatic Advertising for Regulated Industries - IQM
IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.
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About applift.com
IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.
Company Overview
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Technology Stack
applift.com uses 16 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
applift.com receives approximately 1.3K monthly visitors and ranks #12,946,068 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of applift.com's traffic comes from undefined, undefined, .
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