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Appman: The Onboarding Revolution
How a Thai tech company is digitizing identity verification for 200+ employees
In a market saturated with generic SaaS tools, Appman is quietly building the digital trust layer for Thailand's future. They're not just selling software—they're rearchitecting how businesses verify identity and onboard customers.
"They're solving the 'last mile' of digital transformation—where physical identity meets digital trust."
The Onboarding Pain Point
Appman's headline 'เปลี่ยนการ Onboarding ในรูปแบบเดิม' (Transform Traditional Onboarding) reveals their core mission. With 216 employees and $30.9M in revenue, they've built a specialized digital customer experience platform that tackles the messy intersection of physical identity documents and digital systems. Their keywords—'nfc passport,' 'criminal history check'—point to a focus on regulated industries where verification isn't optional.
The Growth Trajectory
Despite modest web traffic (5,235 monthly visits), Appman commands an impressive $30.9M revenue with just 216 employees—indicating high-value enterprise contracts rather than viral B2C growth. Their 59% organic search traffic suggests strong brand recognition in Thailand, while keywords like 'criminal history check API' reveal a developer-first strategy targeting fintech and financial services.
The tech stack tells a pragmatic story: jQuery and Bootstrap (stable, proven) alongside modern Tailwind CSS and Google Analytics. This isn't a startup chasing shiny objects—it's a mature product company using battle-tested tools. The Hotjar integration suggests they're obsessively optimizing user flows, critical for onboarding experiences where friction kills conversion.
- NFC passport integration for automated identity verification
- Criminal history check APIs for regulated industries
- Digital onboarding workflows replacing paper processes
- Enterprise-focused with $30M+ revenue at small scale
The Quiet Giant of Thai Identity Tech
While global players chase scale, Appman proves that depth in regulated verticals beats breadth in commoditized markets.
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Appman Digital Customer Experience | APPMAN
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About appman.co.th
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Technology Stack
appman.co.th uses 25 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg
Traffic & Audience
appman.co.th receives approximately 5.2K monthly visitors and ranks #3,460,348 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:36 on the site.
The majority of appman.co.th's traffic comes from .
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