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Appnovation: The $56M Digital Consultancy You've Never Heard Of
A full-service agency that prioritizes UX over SEO hype—and it's quietly winning
In a world drowning in digital agencies, Appnovation plays a different game. With $56M in revenue and a laser focus on user experience, this 306-person consultancy isn't chasing viral traffic—it's building enterprise-grade digital products that actually work.
"They're not optimizing for search engines—they're optimizing for user outcomes. That's the difference between a consultancy and a content farm."
The Enterprise Playbook
With 306 employees and $56M in revenue, Appnovation operates at a scale that demands process. They're not a boutique agency—they're a global consultancy with offices across continents. The key insight? Their traffic is modest (13.6K monthly visits) because they don't need to cast a wide net. They're hunting big fish, not minnows. Their client relationships are deep, not broad.
The SEO Paradox
Here's the contradiction: Appnovation ranks for 'web development services' (5,590 monthly searches) and 'payload CMS' (31,320 searches), but their own site gets only 13.6K visits. They're literally building the engines that power other companies' SEO, while barely investing in their own. This isn't incompetence—it's strategic. They're too busy winning enterprise contracts to worry about blog traffic.
Their tech stack reveals their priorities: jQuery, Tailwind CSS, Bootstrap, Vite, and Cloudflare. This isn't the flashiest stack—it's a reliable, enterprise-ready foundation. No React hype, no Vue drama. Just proven tools that deliver consistent results. The LinkedIn Insight Tag and Google Analytics scream B2B focus. They're tracking decision-makers, not blog readers.
- Built on enterprise-grade tech (jQuery, Bootstrap, Tailwind) rather than trendy frameworks
- 54% organic traffic suggests strong domain authority despite low volume
- Top leadership includes Arnold Leung (Founder & CEO) and Adrian Alleyne (Global VP)
- Specializes in 'engaging user experiences'—not just code, but design and strategy
The Quiet Giant Strategy
Appnovation proves you don't need to be loud to be profitable. They're building digital experiences for enterprises that matter, not chasing vanity metrics. In an industry obsessed with growth hacking, they're playing the long game—and winning.
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Appnovation: Inspiring Possibility
Appnovation is a full service digital consultancy specializing in the design, development and support of engaging user experiences.
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About appnovation.com
Appnovation is a full service digital consultancy specializing in the design, development and support of engaging user experiences.
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appnovation.com uses 17 technologies across their website including Adobe Fonts, HSTS, Drupal, and more.
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appnovation.com receives approximately 13.6K monthly visitors and ranks #1,875,491 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:08 on the site.
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