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Google's No-Code Trojan Horse
How a 21-person team built a 16M-visit/month juggernaut that's quietly eating enterprise software
In a world obsessed with complex codebases, AppSheet is the quiet revolution that lets non-engineers build production-grade apps without writing a single line of code. With 16 million monthly visits and a 73% direct traffic share, this Google-owned platform isn't just another no-code tool—it's a stealthy enterprise disruptor.
"AppSheet proves that the future of software isn't built by developers—it's built by the people who understand the business problem."
The Google Acquisition Advantage
When Google acquired AppSheet in 2020, they didn't just buy a no-code platform—they acquired a distribution engine. The 73% direct traffic indicates users aren't discovering AppSheet through SEO; they're being directed there by Google's enterprise sales machine. This isn't organic growth—it's orchestrated dominance.
The Enterprise Trojan Horse
With only 21 employees generating $1.5M in revenue, AppSheet operates at a staggering $71K per employee efficiency. The platform's genius lies in its positioning: it's not competing with Bubble or Webflow for indie developers. Instead, it's embedding itself directly into Fortune 500 workflows where Google Workspace already reigns supreme.
The data reveals a fascinating paradox. Despite having a mediocre 2.8/5 Trustpilot rating from just 3 reviews, AppSheet's traffic numbers suggest massive adoption. This disconnect points to a classic enterprise reality: user satisfaction metrics don't matter when you're the default choice in a corporate ecosystem. The 23% organic search traffic is surprisingly low for a platform with this volume, further confirming that Google's distribution moat is the real product.
- Distribution moat: 73% direct traffic proves enterprise lock-in
- Efficiency play: 21 employees, $1.5M revenue = $71K/employee
- SEO weakness: Only 23% organic traffic reveals dependency on Google
- Trust gap: 2.8/5 rating suggests enterprise users tolerate mediocrity
AppSheet isn't a platform—it's a distribution strategy
The real product isn't no-code software; it's Google's ability to monetize the gap between enterprise needs and engineering capacity
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Google AppSheet | Build apps with no code
Use Google AppSheet to build powerful applications that transform your business. Get started today.
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Reviews (3)
Scam try from this website
Scam try from this website Someone from this website wrote me to offer a quite interesting position, and they sent me a link to a fake Facebook link to try to get my credentials. Please do not connect it!
Pretending to be FB: scam
I am getting spam from this website pretending they are meta ads. When I enter details it goes to a fake Facebook login page. Have reported them.
someone is using noreply@appsheet to…
someone is using noreply@appsheet to scam people. unsure if its the same company but stay clear.
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About appsheet.com
Use Google AppSheet to build powerful applications that transform your business. Get started today.
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Technology Stack
appsheet.com uses 11 technologies across their website including Google Fonts, HSTS, Google Tag Manager, Google Analytics, and more.
Fonts
Google Fonts
Security
HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
appsheet.com receives approximately 16.3M monthly visitors and ranks #1,886 globally. The website has a bounce rate of 21% with visitors viewing an average of 15.9 pages per visit. Users spend an average of 14:59 on the site.
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