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Bubble's No-Code Empire: The $87M AI Gambit
How Bubble is betting visual editing and AI will dominate the $26B low-code market
While developers debate AI code generation, Bubble has quietly built a 2.6M monthly visit fortress by making coding entirely optional. Their bet? That visual editing combined with AI prompting will beat traditional development for 90% of business apps.
"Bubble isn't building a coding tool—it's building a post-coding paradigm where the interface disappears entirely."
The Invisible Developer Army
Bubble's 2.6M monthly visitors aren't just curious founders—they're a silent army of non-technical builders creating production apps. With 61% direct traffic (vs 28% organic), users aren't discovering Bubble through SEO; they're returning religiously. This signals sticky product-market fit in the messy middle between spreadsheets and enterprise software.
The AI Pivot Strategy
The company's rebrand to 'AI app development meets visual editing' is a masterstroke. While competitors like Retool focus on developers, Bubble targets the 80% of businesses that can't afford custom dev. Their $177M war chest funds an AI infrastructure moat—turning natural language prompts into functional database logic without a single line of code.
The Trustpilot rating of 1.8/5 reveals a critical tension: Bubble's power comes at a complexity cost. Non-technical users hit scaling walls, while technical users outgrow visual constraints. This isn't a bug—it's a feature that forces upgrades to enterprise plans, where Bubble's real revenue lives. The 4.5M backlinks aren't just SEO juice; they're evidence of a platform that's become the default starting point for MVPs.
- Dominates the 'no-code' search volume (432K monthly searches for 'bubble')
- 61% direct traffic indicates strong brand recall and retention
- Funding ($177M) suggests aggressive AI infrastructure investment ahead
- Employee count (473) shows enterprise-scale operations despite startup positioning
Bubble's Endgame: The Microsoft Excel of Applications
With $87M revenue and 2.6M monthly users, they're not building a tool—they're building the default way businesses create internal tools. The question isn't if they'll hit $200M ARR, but whether traditional developers will have a place in a post-code world.
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Bubble: AI app development meets visual, no-code editing
Launch real apps without limits on an all-in-one platform that lets you switch seamlessly between AI prompting and a visual editor. No code required — ever.
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Reviews (20)
It's waaay too expensive for such a…
It's waaay too expensive.I didn't understand, that the price was $49 for ONE project only and was so frustrated when I couldn't find how to cancel my subscription. Ended up paying. I found how to cancel eventually, but $49 for one project, without AI features? Come on. I found it very unintuitive to use as well.
Indian cards does not work
Indian cards does not work. Surprising that the coding company can't get this right !!
For more context, the Reserve Bank of India's directive requires banks, institutions, and payment gateways to obtain additional approval for auto-renewables transactions worth over a certain dollar amount for credit and debit transactions. This regulation mandates the use of 3D Secure (3DS) authentication for online payments, which adds an extra security layer to the payment process. Read more about this here: https://bubble.io/support/en/articles/8923901-as-a-user-in-india-why-won-t-payments-for-my-monthly-subscription-go-through
Expensive for nothing, poor customer service
After trying due to free AWS credits, I deleted my app and gave up after one afternoon. One year later, there's a $50 charge against my credit card despite cancelling. Talking to their customer service is useless, you either get bounced to AI chatbots or they flatly state "no refund policy" - despite having nothing set up or in use!!
Tried to cancel a day or so after an…
Tried to cancel a day or so after an auto recharge which I hadnt known about, requested refund which was refused. All very bad faith and money grabbing, there are far better alternatives available.
Not possible to cancel account!!
I have tried to cancel my account, written to Bubble, but no help. My password dosent work. When trying to change password, weather settings my own or settings a strong password, dosent work. I have prints from my communication, to prove I have done what I can do. Next step will be contact with Swedish authorities, to close this unfair company. Not possible to contact, is not a smart way, and does not harmony with “treat customer fairly “ very disappointed.
Definitely not the experience we want for our users Per. Have you tried submitting a request through our support page? Our team would be more than happy to try and help reset your password and cancel your subscriptions -F
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About bubble.io
Launch real apps without limits on an all-in-one platform that lets you switch seamlessly between AI prompting and a visual editor. No code required — ever.
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Technology Stack
bubble.io uses 31 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
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HSTS
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PHP
CDN
cdnjs, unpkg
Cloud & Hosting
Amazon S3, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +3 more
Traffic & Audience
bubble.io receives approximately 2.6M monthly visitors and ranks #8,874 globally. The website has a bounce rate of 30% with visitors viewing an average of 23.2 pages per visit. Users spend an average of 11:43 on the site.
The majority of bubble.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about bubble.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bubble.io directly at https://bubble.io.