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WordPress.org: The 43% Rule
How an open-source project quietly captured the entire web—and why it's still just getting started.
43% of the web runs on WordPress. Not Google. Not Wix. A decentralized open-source project that started as a blogging tool now commands a larger market share than all proprietary competitors combined. This is the story of how.
"WordPress didn't win by outspending competitors—it won by out-collaborating them."
The Infinite Scaling Law
With 9.5M+ employees in its ecosystem (not employees of the company, but contributors to the project), WordPress operates like a digital ant colony. Every plugin, theme, and patch makes the organism stronger. The result? 2.1 billion backlinks—a number that creates an insurmountable SEO moat. Try ranking for 'wordpress plugins' without touching their territory.
The Trust Paradox
Here's the fascinating contradiction: WordPress.org maintains a 1.8/5 Trustpilot rating from 260 reviews, yet its traffic and dominance grow annually. The reviews likely target WordPress.com's paid services, not the open-source software. This reveals a critical insight: product-market fit can survive brand confusion. When your product is infrastructure, users don't need to love the front door—they just need the building to stand.
The tech stack tells a story of pragmatic evolution. They use Tailwind and Bootstrap for rapid UI development, Google Analytics for data (ironic for an open-source purist), and HSTS for security. It's not about ideological purity—it's about shipping at scale. The 13 technologies detected represent a battle-tested arsenal, not a trendy startup stack.
- WordPress.org's direct traffic (36%) rivals its organic search (42%)—a rare feat indicating brand recall in an open-source project
- Top keyword 'wordpress' alone drives 1.4M monthly searches, yet they rank for 106K+ variations
- The project monetizes through ecosystem leverage, not software licensing—Automattic's $1942M revenue comes from WordPress.com, hosting, and services built atop the free core
The Ultimate Founder Playbook
WordPress proves that dominance comes from becoming infrastructure, not a product. Win by making others dependent on your success.
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Open Graph Image
https://wordpress.org/files/2024/04/wordpress-homepage-ogimage-202404.png
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Blog Tool, Publishing Platform, and CMS – WordPress.org
Open source software which you can use to easily create a beautiful website, blog, or app.
Blog Tool, Publishing Platform, and CMS - WordPress.org
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www.wordpress.org
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Reviews (20)
Powerful, easy to use platform
I'm grateful for the WordPress.org team and service to help run our agency. Thank you for all of your help over the years and we appreciate your incredible platform. Happy new year!
WordPress is a solid and reliable CMS…
WordPress is a solid and reliable CMS platform that I have used to build enterprise level sites that serve millions of people.
Why are there so many good plugins…
Why are there so many good plugins missing from the official repository? I only recently discovered that many excellent and unique plugins are not available on the official website and must be searched for and found elsewhere. The official repository seems to somehow prioritize plugins developed and sold by WordPress developers. But there are so many good plugins that are not even listed there, such as WP Optimal State!
Overall
Overall, it’s a great website builder, but I wish the premium plan offered more benefits, like the ability to install plugins. Please consider making this change; not everyone can afford to upgrade to the business plan. And as someone said here: "What once felt freeing now feels transactional. And for writers like me, who just want to share words without paying a toll at every step, it’s exhausting." - I totally agree.
Avoid these people at all costs
The sooner people realise how bad WordPress.org is the better. It's run by a small group of narrow minded, thin skinned people who will not accept any criticism at all.
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About wordpress.org
Open source software which you can use to easily create a beautiful website, blog, or app.
Company Overview
wordpress.org Social Media
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Technology Stack
wordpress.org uses 13 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
wordpress.org receives approximately 9.2M monthly visitors and ranks #7,187 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:30 on the site.
The majority of wordpress.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about wordpress.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wordpress.org directly at https://wordpress.org.