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Duda: The Silent Giant of Web Builders
How a white-label powerhouse generates $74M+ serving invisible partners
While you're debating Wix vs Squarespace, Duda quietly powers 437,000 monthly visits for businesses you've never heard of. This isn't a consumer play—it's a B2B engine that turns agencies and SaaS platforms into web-building giants.
"Duda doesn't build websites—it builds website builders for everyone else."
The Invisible Empire
Duda's traffic breakdown reveals its strategy: 57% direct traffic means partners are deeply integrated. Agencies, SaaS companies, and hosting providers white-label Duda as their own product. Their customers' customers never see the Duda brand—it's a ghost in the machine, powering 150,000+ websites globally through partnerships with GoDaddy, Wix, and countless agencies.
The SEO Paradox
Despite 34% organic traffic (driven by 'duda' branded searches), their real moat is indirect. The top keyword 'duda' gets 54,860 monthly searches—partners researching the engine they're about to embed. Meanwhile, 'duda pricing' (660 searches) signals serious buyers. This isn't a viral growth story; it's a surgical B2B machine where every visit is a high-intent partner, not a casual browser.
The leadership team—Itai Sadan and Amir Glatt—have built something rare: a platform that scales horizontally without diluting its core value. With 29 technologies detected, their stack (jQuery, Tailwind, Vite) shows a pragmatic focus on performance over trends. They're not chasing the no-code hype cycle; they're enabling others to sell websites at scale.
- White-label DNA: Partners rebrand Duda as their own, creating sticky enterprise relationships
- B2B2C model: Revenue flows through partners, not end-users—higher LTV, lower churn
- Trustpilot 4.3/5 with 145 reviews: Solid but not exceptional—suggests operational focus over brand polish
The Boring Billion-Dollar Playbook
Duda proves that in B2B, being invisible to end-users can be the most valuable position of all.
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Duda | The AI-Ready Website Platform Built for Pros
Build and sell high-converting websites at scale with the best white label professional website builder. Start your free trial today.
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Reviews (20)
Duda is a great site builder that makes…
Duda is a great site builder that makes it easy for getting sites ranked on Google, the flexibility and customization options on the platform are fantastic and second to none.
I am a small web design agency and have…
I am a small web design agency and have been using Duda for almost 7 years. I am 100% self-taught and I don't believe I could have done that without Duda. The platform is very intuitive and Duda University is a fantastic resource. The Duda community on Facebook is like an extended family, always ready to help. Designing and hosting sites with Duda is exactly the kind of security a small agency needs. I am confident in the knowledge that the sites I build for my clients are secure, fast and always up to date. For small to medium business websites, i can't imagine why people would use anything else.
I have used Duda for the last 7 years
I have used Duda for the last 7 years, first as a website designer for an agency. Then as a business owner for my own marketing agency. Every website we build is built on Duda. I have used wordpress, wix, squarespace, and webflow and Duda is far superior for MOST agencies (and clients). IMO they do a great job balancing all the features you need in a website platform, while still keeping it easy to learn, use, and pump out quality sites at scale. You can take someone that knows website design (or even just graphic design), and have them building sites in no-time. You can have account managers make their own quick fixes from client requests. You can have content writers add text directly to the site. At the same time, you can design some really cool / advanced stuff, especially after the release of editor 2.0. The new editor is fully responsive, control at different break points, scrolling animations, and you can have any custom widget you want by being able to make your own widgets via the widget builder. Wordpress is simply outdated and clunky, you have to rely on builders and plugins that are all 3rd party. It seems like its still hanging on just because its what everyone has always known. Wix and Squarespace are decent, but are trying to do way too many things other than being a website CMS. They are good options for new business owners looking to DIY their first website. But I would consider agencies that are selling sites built on these platforms to be somewhat amateur-ish. Not to knock them, I'm sure there are some badass designers using these platforms. Webflow is far too complex for most businesses needs. Webflow of course offers more site customization, but in turn it has a steeper learning curve. It requires more skilled labor to build the sites, resulting in pricier sites for the end customers, and more bottlenecks for agencies. That pretty much sums it up. Also their support is great, its always easy to reach a LIVE person and I've pretty much always got my issue resolved. Again I cant say how refreshing it is to reach a LIVE person, QUICKLY, and actually have your request solved. I have built hundreds of sites on Duda and they are the reason my agency can exist lol!
Duda is absolutely brilliant
Duda is absolutely brilliant! Could not be happier with this amazing company. It has changed my life for the better with the incredible service and easy to use editor and that we all love. Their team are incredible to work with from Anton Schulke to Emily and Oded. Best team ever.
Phenomenal Software
Phenomenal Software, backed by a forard thinking Development team and responsive support team. Excellent resources and capabilities across the board!
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About duda.co
Build and sell high-converting websites at scale with the best white label professional website builder. Start your free trial today.
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Technology Stack
duda.co uses 29 technologies across their website including AudioEye, Vidyard, Font Awesome, Google Fonts, and more.
Accessibility
AudioEye
Video
Vidyard
Fonts
Font Awesome, Google Fonts
CMS
Squarespace, Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Traffic & Audience
duda.co receives approximately 437.2K monthly visitors and ranks #86,648 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 5:26 on the site.
The majority of duda.co's traffic comes from undefined, undefined, .
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