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WordPress.com: The 153M Visit Paradox
How a 7-person team runs a top-300 website generating $0.1M in revenue
WordPress.com powers 43% of the internet's websites, yet its parent company Automattic operates with just 7 employees and $100K in revenue. This isn't a bug—it's a deliberate strategy that redefines what 'scale' means in tech.
"WordPress.com isn't a SaaS business—it's a platform that runs on open-source contributions and strategic altruism."
The 7-Person Powerhouse
With just 7 employees, WordPress.com maintains a top-300 global website. This isn't a startup—it's a calculated bet on distributed work and open-source leverage. The team size forces extreme efficiency: every feature must be maintainable by a tiny crew, which paradoxically makes the platform more robust.
The Traffic Paradox
153 million monthly visits with only $100K in revenue? This reveals a core truth: WordPress.com's value isn't in direct monetization. It's in ecosystem control. The 2.1 billion backlinks and 57% organic traffic share create a moat no competitor can replicate—because it's built on the open web itself.
The tech stack tells the story: Tailwind CSS, Bootstrap, Ant Design, Vite, PWA, HSTS. This isn't a monolith—it's a modern, composable architecture that can evolve without massive rewrites. The presence of both WordPress and Squarespace in the stack suggests WordPress.com isn't just competing with traditional CMS platforms; it's absorbing their DNA.
- Traffic-to-revenue ratio of 1535:1—virtually unheard of in SaaS
- 2.1B backlinks create an unassailable SEO moat
- 7 employees per 153M visits = 22M visits/employee
- Open-source model turns users into evangelists
The Anti-SaaS Playbook
WordPress.com proves that in the age of AI and automation, the most valuable businesses might not be the ones with the most revenue—but the ones with the most influence.
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5 keywordsHow is Wordpress's SEO?
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Reviews (20)
To everyone out there who wants to get…
To everyone out there who wants to get their business on the internet, it is now possible thanks to WordPress. I started a company (piq2.co.za) on WordPress which specializes in getting your business online, which would not be possible without WordPress. WordPress made this so simple. They helped us get our customer portal, and even a team portal of the ground so we can do the same for you. 5 stars.
The system is working well and the…
The system is working well and the support we received was invaluable - being new to this kind of service.
Easy edits
Pick a page and edit it. No fluff. The bigger changes can be clunky when organizing blocks on a page.
Hi there Thank you for your feedback! The block editor gives you a lot of control, and when you’re making larger layout changes, using the List View can really help streamline organising and moving blocks. All the best! The WordPress.com Team
Great site and will be very helpful
This was a great site and easy to use
Hi Terry, Thank you for your feedback. We’re glad to hear our platform is working well for you. We appreciate you choosing WordPress.com! Best regards, The WordPress.com Team
WP was always writer-friendly
WP was always writer-friendly, started as a blog site but has added features over the years. I used it a long time for a popular newspaper column I did and updating content was by far the easiest of any of the platforms I was familiar with. I've used it since 2010 and am still active.
Hi Richard, Thank you for your feedback. We’re glad to hear WordPress.com has continued to work well for your needs. We really appreciate you being with us since 2010! Best regards, The WordPress.com Team
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About wordpress.com
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Technology Stack
wordpress.com uses 13 technologies across their website including Adobe Fonts, Google Fonts, HSTS, PHP, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Squarespace, WordPress
Scheduling
Calendly
E-commerce & Payments
WooCommerce
Traffic & Audience
wordpress.com receives approximately 153.5M monthly visitors and ranks #284 globally. The website has a bounce rate of 65% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 3:09 on the site.
The majority of wordpress.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wordpress.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wordpress.com directly at https://wordpress.com.