apricorn.com
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Apricorn: The $6M Security Niche
Why this 37-person hardware company dominates encrypted storage
In a world obsessed with cloud storage, Apricorn is betting $6M in revenue on the opposite: hardware-encrypted, physically isolated data. It's a quiet giant in a noisy market.
"Apricorn isn't selling storage; they're selling compliance in a box."
The Niche Strategy
With only 37 employees, Apricorn punches above its weight by targeting highly regulated industries. Their top keyword, 'Aegis Secure Key 3nx,' isn't for consumers—it's for defense contractors, healthcare admins, and government auditors who need FIPS 140-2 Level 3 validation. They don't compete on price; they compete on certification.
The Traffic Paradox
Here's the anomaly: 67% of their traffic comes from 'undefined' geographies, yet they generate 32,932 monthly visits. This suggests a massive B2B enterprise funnel where IT directors globally search for 'Apricorn' directly. The 42% direct traffic is the real story—these aren't browsers, they're buyers returning for fleet procurement.
Their tech stack is pragmatic, not flashy. Using jQuery and Bootstrap in 2024 isn't a bug; it's a feature. Their audience—often legacy enterprise IT—values stability over modern frameworks. Cloudflare protects their edge, while Swiper and Slick handle product carousels efficiently. They aren't rebuilding the web; they're securing it.
- Revenue per employee: ~$162K (high for hardware)
- Direct traffic (42%) indicates strong brand recall in B2B
- Top keywords are model-specific, signaling high-intent buyers
- No cloud dependency: Pure hardware encryption moat
The Unsexy Unicorn
Apricorn proves that in security, boring is profitable. While startups chase AI hype, they quietly secure the data of governments and Fortune 500s—one encrypted drive at a time.
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About apricorn.com
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Technology Stack
apricorn.com uses 16 technologies across their website including UserWay, Google Fonts, HSTS, and more.
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UserWay
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HSTS
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PHP
CDN
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Traffic & Audience
apricorn.com receives approximately 32.9K monthly visitors and ranks #957,768 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
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