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apricotton.ca
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apricotton.ca

27 technologies
VerifiedVisit$1M1827 Tech
Deep Dive

Apricotton: The Bra That Grows With You

A $0.9M revenue startup disrupting the tween/teen underwear market

The tween and teen bra market is a $2.5B+ industry, yet it's dominated by brands that treat growing bodies as static. Enter Apricotton, a Canadian startup that's engineering bras with built-in growth capacity—turning a seasonal purchase into a multi-year investment.

$0.9M
Annual Revenue
18
Employees
0
Monthly Website Visits
3.2/5
Trustpilot Score

"Apricotton isn't just selling bras—they're selling the elimination of the awkward 'I outgrew it again' conversation."

The Growth Algorithm

Jessica Miao and Chloe Beaudoin identified a critical inefficiency: the average tween goes through 6+ bra sizes in 3 years. Their solution? A proprietary sizing system with 40% more capacity than standard bras, using stretchable fabrics and adjustable designs. This isn't fashion innovation—it's engineering for biology.

The Parent Pain Point

Apricotton targets the decision-maker, not just the wearer. With 0 monthly website visits (likely due to a recent launch or platform migration), their $0.9M revenue suggests a direct-to-parent strategy through school partnerships and mom-influencer networks rather than traditional SEO. The 18-person team is lean for revenue this size—indicating high-margin products and efficient operations.

Their tech stack reveals a modern approach: Vite for speed, Tailwind CSS for design scalability, and PWA capabilities for mobile-first shopping. The heavy use of VideoObject structured data (17 instances) suggests a content strategy built on visual tutorials and try-on videos—critical for a product that requires trust and fit education.

  • Engineered with 40% more growth capacity than standard bras
  • 18-person team generating $50k+ revenue per employee
  • Content-first strategy with 17+ video objects for education
  • Multi-platform presence: TikTok, Instagram, YouTube, Facebook
No traditional SEO traffic (0 monthly visits)
High revenue-per-employee ratio ($50k/employee)
Single Trustpilot review with mediocre rating
Multi-channel content strategy (TikTok @jessmiao, YouTube @apricottongirls)
No disclosed funding rounds
Engineered product differentiation vs. commoditized underwear

The Untapped $2.5B Market

Apricotton is building a defensible moat through engineering, not marketing—creating a product category that grows with its customers' biology.

What tech stack does Apricotton use?

40 detected
Programming Languages1
CMS1
Cloud & Hosting1
Email Marketing1
Advertising1
Customer Support1
E-commerce & Payments1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
S
Snapchat Pixel
G
Google Tag Manager
C
Cloudflare
J
jsDelivr
G
Google Analytics
G
Google APIs
T
Tracking Service
S
Snapchat
G
Google Static

How much traffic does Apricotton get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Apricotton's SEO?

Open Graph Image

OG Image preview
og:image

http://apricotton.co/cdn/shop/files/Lifestyle_with_bralette_10ea7fc2-1fda-4451-b54c-08fc2801ec13_1200x1200.jpg?v=1623117867

Meta Tags

title35 chars

Best Tween & Teen Bras - Apricotton

description181 chars

Comfy bras created for tweens, preteens, and teens, made to grow as she grows. The best first bras, sports bras, and bralettes for middle and high school girls - designed in Canada.

languageEN

H1 Tags

h1bras that grow as she grows

Schema Types

ItemListVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObject

Who works at Apricotton?

Loading leads...

What do customers think of Apricotton?

Apricotton

Apricotton

3.2
1 reviews
✓ Claimed

Categories

Lingerie Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/23/2021

Contact Information

Address:
CA

Reviews (1)

Filter by rating:
GMVP
6/17/2025
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 6/16/2025
Zero Stars

Zero Stars! Avoid this company - unless you can 100% be sure their items will definitely fit you or your daughter and you are 100% sure you will get sent the right size and won't need to return or exchange. They claim to have easy returns and exchanges. EXCEPT they lie about what they receive back in the returned parcel. They then keep what you returned AND don't refund your money! I sent back 2x sports bras EXACTLY as they were sent to me. They were way too big for my daughter - they were labelled the wrong size and the measurements of the bras and the size guidance did not coincide. I took this up with Apricotton and they refuse to acknowledge their failures, will not refund me and have kept the bras I sent back - probably to sell on go someone else. Buyer beware. AVOID!

Frequently Asked Questions about Apricotton

What is Apricotton's Revenue?
Apricotton generates approximately $1M in annual revenue. With 18 employees, that's $52,210 per employee.
What does Apricotton do?
Comfy bras created for tweens, preteens, and teens, made to grow as she grows. The best first bras, sports bras, and bralettes for middle and high school girls - designed in Canada.
How fast is Apricotton growing?
Apricotton employee count has changed by -5% year over year.
What technologies does Apricotton use?
Apricotton uses 27 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, PHP.
Who are Apricotton's competitors?
Apricotton's main competitors include Browze, Well.ca, Showcase - The Home of the Hottest Trends, Loweâ€s Companies Canada, Frontier Dental Supply. These companies operate in similar markets and compete for the same customer base.
What do customers think of Apricotton?
Apricotton has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About apricotton.ca

Comfy bras created for tweens, preteens, and teens, made to grow as she grows. The best first bras, sports bras, and bralettes for middle and high school girls - designed in Canada.

Company Overview

apricotton.ca
Website
0
Monthly Visitors
27
Technologies

apricotton.ca Key Pages

Contact apricotton.ca

Technology Stack

apricotton.ca uses 27 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Ghost

CDN

jsDelivr

Cloud & Hosting

Cloudflare

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

apricotton.ca receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is apricotton.ca?
Comfy bras created for tweens, preteens, and teens, made to grow as she grows. The best first bras, sports bras, and bralettes for middle and high school girls - designed in Canada.
What technologies does apricotton.ca use?
apricotton.ca uses 27 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 21 more. View the full tech stack analysis above.
How do I contact apricotton.ca?
You can contact apricotton.ca through their contact page.
What are apricotton.ca's social media accounts?
apricotton.ca is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is apricotton.ca?
apricotton.ca receives approximately 0 monthly visitors.

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This page provides publicly available information about apricotton.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apricotton.ca directly at https://apricotton.ca.