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The Niche Titan of Ammonia Compliance
How APSM dominates a hyper-specialized safety market with 36 employees and $7.2M in revenue
In the vast ocean of SaaS, APSM.net is a specialized submarine, diving deep into one of the most dangerous and regulated environments in the world: industrial ammonia refrigeration. With a modest 36-person team, they’ve carved out a $7.2M niche that larger EHS platforms can't touch.
"They aren't trying to be the next Salesforce for EHS; they are the only software you buy if you run a cold storage facility."
The Compliance Fortress
APSM doesn't cast a wide net. Their entire value proposition revolves around the complex, high-stakes world of ammonia refrigeration (PSM/RMP compliance). While generalist competitors offer breadth, APSM offers depth. Their software is built specifically for the nuances of OSHA and EPA regulations that govern these systems, making them an essential utility rather than a nice-to-have tool.
The Traffic Paradox
With only 1,705 monthly visits, the surface-level data suggests a tiny footprint. However, the composition tells a different story: 43% direct traffic and 36% organic search. This indicates a highly educated, referral-heavy customer base. These aren't browsers; they are buyers who know exactly what they need. The keyword 'apsm' alone drives 1,860 monthly searches, suggesting strong brand recall in a sector that usually lacks it.
The leadership team, led by President Spencer Collins and CRO Tyson Alexander, has prioritized product-market fit over viral growth. Their tech stack—relying on jQuery, Bootstrap, and Tailwind CSS—prioritizes function over flash. It’s utilitarian engineering for a utilitarian audience.
- Hyper-focused vertical: Ammonia refrigeration only, not general industrial safety.
- High-value retention: Compliance software is sticky; once implemented, switching costs are massive.
- Direct traffic dominance: 43% direct traffic implies a loyal, repeat user base rather than paid acquisition.
- Niche SEO strategy: Ranking for terms like 'psm partners' rather than generic 'safety software'.
The Silent Monopoly
APSM proves that in B2B, you don't need millions of visitors—you just need the right ones.
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Process Safety Management & Compliance Software | APSM
Streamline your process safety management with APSM. Our software solution helps you have complete compliance with your ammonia refrigeration system. Learn more
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About apsm.net
Streamline your process safety management with APSM. Our software solution helps you have complete compliance with your ammonia refrigeration system. Learn more
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Technology Stack
apsm.net uses 29 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Traffic & Audience
apsm.net receives approximately 1.7K monthly visitors and ranks #8,538,828 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 3:23 on the site.
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