Aquamoon operates in the facilities management space—specifically, aquarium maintenance for commercial clients. This is a classic service business: high touch, recurring revenue, and sticky relationships. With 41 employees generating $7.8M, they're pulling ~$190K per head—a solid ratio for a labor-intensive operation. The company's focus on 'integrity and highly trained staff' suggests they've solved the turnover problem that plagues service businesses.

Their traffic tells a fascinating story. With only 1,335 monthly visits, they're not competing for eyeballs—they're competing for contracts. The top keywords reveal their real audience: 'Peoria Riverfront Museum' and 'Four Rivers Environmental Education Center' suggest they serve cultural institutions and public facilities. This is B2B2C at its finest: they manage tanks for venues that serve the public, but their real customers are facility managers.

Key leadership includes Brian Gauger (Director Animal Care), Ryan Pratt (Regional Manager), and Brandon Enger (Field Supervisor). The presence of specialized roles like 'Lead Aquarist' and 'Animal Care' specialists shows they've professionalized a traditionally casual industry. This isn't just cleaning tanks—it's marine life management with technical expertise.