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aquarelle.com
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aquarelle.com

19 technologies
VerifiedGrowingVisit317.5K/mo$61M33919 Tech13 Leads
Deep Dive

The 37-Year-Old Flower Titan You've Never Heard Of

A $61M revenue giant dominating French floral delivery with 339 employees and 1M+ backlinks

While Silicon Valley chases AI unicorns, a 37-year-old French flower delivery company quietly generates $61.4M annually with 339 employees. Aquarelle.com isn't just surviving in the digital age—it's thriving by mastering the timeless art of occasion-based gifting.

$61.4M
annual revenue
339
employees
317K
monthly visits
1M+
backlinks

"They've turned flower delivery into a precision logistics operation while maintaining the emotional resonance that makes gifting work."

The SEO Moat They Built

With 1,034,579 backlinks and 56% organic traffic, Aquarelle has built an SEO fortress around 'livraison fleurs' (5,750 monthly searches) and their branded term 'aquarelle' (16,440 monthly searches). They rank for 'scorpion signe' (1,710 searches)—likely targeting astrology-themed gift searches—showing sophisticated keyword strategy beyond generic flower terms.

The Trustpilot Paradox

39,833 reviews yielding a 3.7/5 rating reveals a brutal truth: scale and perfection don't mix. At 339 employees managing national delivery, they're trading some quality control for reach. Yet 35% direct traffic proves brand loyalty transcends occasional hiccups—customers remember Aquarelle when they need flowers fast.

Their tech stack reads like a modern web developer's toolkit: Tailwind CSS, Bootstrap, Vite, and PWA capabilities. This isn't a legacy platform—it's a 1987 company that has aggressively modernized. The presence of Priority Hints and Lazy Loading shows they're optimizing Core Web Vitals, crucial for e-commerce conversion.

  • Founded 1987: Pre-internet brand with deep customer trust
  • 339 employees: Mid-sized but agile for their market
  • 24h delivery promise: Logistics muscle across France
  • YouTube presence: 35-year-old brand creating content
  • 39K+ reviews: Transparency at scale
No mobile app (PWA only)
Strong brand recognition (16K branded searches/month)
3.7/5 Trustpilot rating (room for improvement)
Efficient tech stack (modern frameworks, fast loading)
No disclosed funding (bootstrapped or private)
Multi-channel social presence (YouTube, Facebook, Instagram)
Limited global presence (71% traffic from undefined country)
Robust content strategy (blog with care tips)

The Unsexy Billion-Dollar Playbook

Aquarelle proves that in e-commerce, deep domain expertise beats flash. They're not disrupting flowers—they're perfecting delivery, one bouquet at a time, for 37 years and counting.

What tech stack does Aquarelle use?

25 detected
Privacy & Consent1
Advertising1
Customer Support1
Reviews1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics6
G
Google Tag Manager
M
Microsoft Ads (Bing)
C
Crisp
G
Google Tag Manager
C
Crisp
G
Google AdSense

How much traffic does Aquarelle get?

Traffic & Engagement

228.0K
Monthly Visits
-0.9%
4.7
Pages/Visit
7:00
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend+74%
130.7K
Oct 2025
Oct
230.0K
Nov 2025
Nov
228.0K
Dec 2025
Dec

Rankings

#163,928
Global Rank
#7,149
France Rank
Retail
Category

Backlinks & Authority

1.0M
Backlinks
2.7K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend-10%
1.2M
Jul 2025
Jul
1.3M
Aug 2025
Aug
1.2M
Sep 2025
Sep
1.2M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.0M
Dec 2025
Dec

Search Traffic

Organic
637.3K
Paid
14.0K

Top Organic Keywords

#1aquarelle fleurs
22,200 vol3.0%
#1sagittaire
49,500 vol2.1%
#1livraison fleurs
33,100 vol1.4%
#3fleuriste
165,000 vol1.0%
#1aquarelle
40,500 vol0.9%

Where is Aquarelle's audience located?

🇫🇷France82.8%
🇯🇵Japan5.4%
🇧🇪Belgium2.9%
🇨🇦Canada2.4%
🇳🇱Netherlands1.8%

Device Distribution

Desktop19.8%
Mobile80.2%

What keywords does Aquarelle rank for?

5 keywords
1aquarelle16.4K vol$0.70
2livraison fleurs5.8K vol$1.51
3aquarelle fleurs970 vol$0.59
4bouquet de fleurs5.4K vol$0.93
5scorpion signe1.7K vol$1.67

How is Aquarelle's SEO?

Open Graph Image

OG Image preview
og:image

//i.aquarelle.com/01/images/marketing/social/site-200x200.png

Meta Tags

title52 chars

Send flowers to France - Flower delivery | Aquarelle

description151 chars

Flower delivery in France. Aquarelle faithfully composes the bouquet you have chosen to send. Wherever you are, send flowers anywhere in France in 24h!

og:title

Flower delivery in 4h in Paris and in 24h in France | Aquarelle

og:description

Aquarelle delivers fresh seasonal flower bouquets made with love. Order flowers today with Aquarelle!

languageEN

H1 Tags

h1Flower delivery since 1987

Who works at Aquarelle?

Loading leads...

What do customers think of Aquarelle?

Aquarelle.com

Aquarelle.com

3.7
39,833 reviews
✓ Claimed

Categories

Flower Market#2Flower Delivery#5

Activity & Engagement

Reply Rate
88.96728672225785%
Avg. Reply Time
4.0 days
Claimed Date
5/16/2014

Contact Information

Address:
FR

Reviews (20)

Filter by rating:
Rosezabee Bocus
1/7/2026
🇬🇧 United Kingdom8 reviewsAFSv2Verified
Experience date: 1/2/2026
Easy and efficient…

I am very happy with the service provided. Ordered a bouquet to be delivered to my sister for her 40th birthday. Bouquet was delivered on time and in a perfect state.

Company Response1/7/2026

Thank you very much for your kind feedback 😊 We’re delighted that the bouquet arrived on time and in perfect condition for such a special occasion. L’équipe Aquarelle

Woodfield
1/6/2026
🇬🇧 United Kingdom13 reviewsAFSv2Verified
Experience date: 12/13/2025
recipients were happy

Flowers arrived recipients were happy. Have used the company before and satisfied with their service. Will happily use them in the future.

Company Response1/7/2026

Thank you very much for your loyalty and kind feedback 😊 We’re delighted that the flowers arrived safely and made the recipients happy. We look forward to serving you again 💐 L’équipe Aquarelle

Christina Pappas-Moir
1/6/2026
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 1/6/2026
Flowers were very easy to order for…

Flowers were very easy to order for February! Thank You!

Company Response1/7/2026

Thank you 😊 Glad the ordering was easy. See you in February 💐 Aquarelle Team

KMcQ
1/5/2026
🇫🇷 France5 reviewsAFSv2Verified
Experience date: 1/5/2026
Easily found

Easily found, reasonable choice, quick check-out process

Company Response1/7/2026

Thank you 😊 Glad you found the site easy to use, with good choice and a quick checkout 💐 Aquarelle Team

Frances
1/2/2026
🇬🇧 United Kingdom3 reviewsAFSv2Verified
Experience date: 12/19/2025
Easy to place an order and very good…

Easy to place an order and very good quality flowers received.

Company Response1/7/2026

Thank you for your feedback 😊 Glad you found the ordering easy and the flowers of great quality 💐 Aquarelle team

Frequently Asked Questions about Aquarelle

What is Aquarelle's Revenue?
Aquarelle generates approximately $61M in annual revenue. With 339 employees, that's $181,250 per employee.
What does Aquarelle do?
Flower delivery in France. Aquarelle faithfully composes the bouquet you have chosen to send. Wherever you are, send flowers anywhere in France in 24h!
How fast is Aquarelle growing?
Aquarelle has declined by 0.9% in the last 6 months according to traffic data. employee count has changed by 20% year over year.
How do people interact with Aquarelle?
When visiting Aquarelle, visitors view an average of 4.7 pages per visit, and spend around 7:00 on the site, and the bounce rate is 41.7%.
How do people find Aquarelle?
637.3K (280%) find them through organic search. 14.0K (6%) come through paid advertising.
Who uses Aquarelle?
Aquarelle's top market is France with 188.8K visitors (82.8%). Japan is 2nd with 12.4K (5.4%). Belgium is 3rd with 6.5K (2.9%).
What technologies does Aquarelle use?
Aquarelle uses 19 technologies across their website including Fonts, Cloud & Hosting, Privacy & Consent. Key technologies include Font Awesome, Amazon Web Services, AWS CloudFront, Didomi.
Who are Aquarelle's competitors?
Aquarelle's main competitors include QuantiTech, ChipRewards, Dynetics Technical Solutions, MartinFederal Consulting, TheraNest. These companies operate in similar markets and compete for the same customer base.
What do customers think of Aquarelle?
Aquarelle has a Trustpilot score of 3.7 out of 5 (3 stars) based on 39,833 customer reviews.

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How to contact Aquarelle?

What are Aquarelle's key pages?

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Raw JSON Data

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About aquarelle.com

Flower delivery in France. Aquarelle faithfully composes the bouquet you have chosen to send. Wherever you are, send flowers anywhere in France in 24h!

Company Overview

aquarelle.com
Website
lifestyle
Industry
#133,226
Global Rank
317.5K
Monthly Visitors
19
Technologies
13+
Employees

aquarelle.com Key Pages

Contact aquarelle.com

Technology Stack

aquarelle.com uses 19 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, Didomi, and more.

Fonts

Font Awesome

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Didomi

Advertising

Microsoft Ads

Customer Support

Crisp

Reviews

Trustpilot

Traffic & Audience

317.5K
Monthly Visits
49%
Bounce Rate
3.4
Pages/Visit
3:22
Avg. Duration

aquarelle.com receives approximately 317.5K monthly visitors and ranks #133,226 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:22 on the site.

The majority of aquarelle.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is aquarelle.com?
Flower delivery in France. Aquarelle faithfully composes the bouquet you have chosen to send. Wherever you are, send flowers anywhere in France in 24h!
What technologies does aquarelle.com use?
aquarelle.com uses 19 technologies including Font Awesome, Amazon Web Services, AWS CloudFront, and 13 more. View the full tech stack analysis above.
How do I contact aquarelle.com?
You can contact aquarelle.com through their contact page.
What are aquarelle.com's social media accounts?
aquarelle.com is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is aquarelle.com?
aquarelle.com receives approximately 317.5K monthly visitors and ranks #133,226 globally. Traffic is growing by 61.8% month-over-month.

Related Searches

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This page provides publicly available information about aquarelle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aquarelle.com directly at https://aquarelle.com.