While the AI arms race focuses on enterprise giants and flashy consumer apps, Arcanum is quietly building a profit engine for the backbone of the economy: small and medium businesses. Their platform 'Numa' isn't just another chatbot—it's a specialized AI suite designed to turn SMB operational chaos into predictable growth.

"They're not selling AI features—they're selling profitability, one of the few metrics that actually matters to an SMB owner."

The traffic distribution tells an interesting story: 46% direct, 34% organic. This isn't a company relying on paid acquisition or viral social media hacks. SMBs are actively seeking them out, typing their brand directly into browsers. For founders, this signals a durable brand; for investors, it suggests sustainable unit economics. The 24-employee team is lean enough to pivot but scaled enough to generate meaningful revenue.

• Product-led growth: 'Numa' brand outperforms company name in search volume
• Efficient scaling: $220k+ revenue per employee (excellent for SMB-focused SaaS)
• Brand strength: 46% direct traffic indicates strong word-of-mouth and retention
• Strategic focus: Serving SMBs with profitability tools, not generic AI features