arcdesign.us
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arcDESIGN: The Indiana Powerhouse You've Underestimated
A $28.7M revenue architecture firm quietly dominating Indianapolis with a 60% direct traffic moat.
In a world obsessed with Silicon Valley valuations, arcDESIGN proves that boring industries can generate serious cash flow. With 89 employees and $28.7M in revenue, this Indianapolis-based firm isn't just designing buildings—it's building a fortress of direct brand loyalty that most tech startups would kill for.
"Their 60% direct traffic is a testament to brand dominance—clients aren't searching for alternatives; they're searching for arcDESIGN."
The Architecture of Trust
While most firms chase project-based volatility, arcDESIGN has built a reputation engine. Their 60% direct traffic share is exceptional in a service industry—this isn't a company begging for leads; it's a destination brand. The data suggests clients return after initial projects, creating a flywheel of repeat business and referrals that insulates them from market fluctuations.
The SEO Reality Check
Here's where the story gets interesting: only 21% of traffic comes from organic search. For a firm of this size, that's either a massive blind spot or a strategic choice. Their top keywords reveal a fragmented search strategy—'indiana state university original buildings' and 'sunco construction' suggest they're capturing incidental traffic rather than dominating core terms like 'architecture firms Indianapolis.' This is a sleeping giant waiting to be awakened.
The tech stack tells a story of pragmatic modernization. WordPress with Tailwind CSS and Bootstrap shows they're not rebuilding the wheel—they're using proven tools to maintain a professional presence. jQuery and Slick indicate legacy code that still works, while Adobe Fonts suggests attention to brand aesthetics. This isn't a tech-first company, but they're digitally competent enough to support a $28M business.
- 60% direct traffic is a brand moat that protects against competition
- Top keywords reveal untapped SEO potential in their home market
- Modern tech stack (Tailwind, WordPress) balances efficiency with aesthetics
- Social presence (FB, LinkedIn, Instagram) suggests multi-channel engagement
- 89 employees generating $322K revenue per person—strong productivity
The Opportunity: A Sleeping SEO Giant
With $28.7M in revenue and only 21% organic traffic, arcDESIGN could double their lead flow by fixing their search strategy. The infrastructure is there; the digital playbook isn't.
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arcDESIGN | Architecture + Interiors | Indianapolis, IN
arcDESIGN is a new type of architecture & design firm with a team of visionary design leaders and innovators.
arcDESIGN
Architecture + Interiors
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About arcdesign.us
arcDESIGN is a new type of architecture & design firm with a team of visionary design leaders and innovators.
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arcdesign.us uses 10 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
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Adobe Fonts
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PHP
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WordPress
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Bootstrap, Tailwind CSS
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arcdesign.us receives approximately 3.1K monthly visitors and ranks #5,400,295 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:28 on the site.
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