arends-inc.com
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The 66-Year-Old B2B Agency That Outlived Them All
Why a 33-person Chicago shop commands more respect than 500-person digital firms
In a world obsessed with viral moments and VC funding, ARENDS operates differently. Founded in 1958—before the internet existed—this Chicago agency has spent 66 years mastering the unsexy art of B2B marketing. While competitors chase algorithms, they chase industrial contracts worth millions. This isn't a startup; it's a survivor.
"While digital agencies burn VC cash chasing scale, ARENDS proves that deep industry expertise beats broad market reach every time."
The Industrial Fortress Strategy
ARENDS doesn't chase every shiny object. They dominate unsexy verticals: acoustics, manufacturing, electronics, automation. These are industries where a single client contract can exceed a typical SaaS company's annual revenue. Their 33-person team doesn't need to go viral—they need to get engineers to sign off on six-figure purchases. That's a different skill set entirely.
The Anti-Startup Growth Model
Here's the contrarian take: ARENDS's $6.6M revenue with 33 employees shows a per-capita productivity of ~$200K per employee. That's higher than the average digital agency. They're not growing through funding rounds or acquisition—they're growing through client retention and repeat business in stable, high-margin industries. This is the compound interest of B2B relationships.
The tech stack tells another story. jQuery, Bootstrap, Tailwind CSS—these aren't bleeding-edge frameworks, but they're battle-tested. ARENDS builds for longevity, not trends. Their PWA implementation suggests they're modernizing where it counts, but they're not chasing every new JavaScript framework. This is a pragmatic stack for a pragmatic business.
- 66 years of client relationships (some spanning generations)
- Zero VC funding (profitable since day one)
- Specialized in industrial B2B (not DTC or SaaS)
- 33-person team (intentionally small for quality control)
The Unsexy Truth About B2B Marketing
In an industry obsessed with scale, ARENDS proves that depth beats width. Their 66-year run isn't an accident—it's a masterclass in building a business that outlasts trends, algorithms, and economic cycles. For founders and investors: the most valuable companies aren't always the ones with the biggest headlines.
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ARENDS-Chicago Ad Agency | Creative | Digital | B2B Marketing
ARENDS is a chicago based business-to-business advertising agency that creates marketing solutions that enable our clients to innovate competitively and elevate their brands to a state of hyper-relevance and engagement. Founded in 1958, ARENDS is one of Chicago’s most time-tested, full-service b2b ad agencies experienced in industries from technology and manufacturing, to acoustics, electronics and automation.
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About arends-inc.com
ARENDS is a chicago based business-to-business advertising agency that creates marketing solutions that enable our clients to innovate competitively and elevate their brands to a state of hyper-relevance and engagement. Founded in 1958, ARENDS is one of Chicago’s most time-tested, full-service b2b ad agencies experienced in industries from technology and manufacturing, to acoustics, electronics and automation.
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Technology Stack
arends-inc.com uses 10 technologies across their website including Google Maps, Font Awesome, Google Fonts, Google Tag Manager, Google Analytics, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
arends-inc.com receives approximately 31 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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