In a world obsessed with hypergrowth SaaS, Armorworks operates in the shadows with a brutal efficiency that should make most tech founders jealous. They've built a $39.7M revenue machine with just 176 employees—roughly $225K revenue per person—while most startups struggle to crack $100K.

"They're not chasing vanity metrics—they're building a real business with 176 people generating $39.7M while their website barely registers on the internet."

The leadership team—Brad Wiggins and Kevin Dahlin as CEOs, Jeff Payne as CFO, and Luke Dexter as Chief Engineer—suggests a dual-engine approach: financial discipline meets engineering excellence. With 176 employees, they're likely running lean engineering teams focused on R&D, not marketing bloat. Their tech stack (jQuery, Tailwind, Bootstrap) screams 'functional over flashy'—they're not spending cycles on the latest React framework when their customers care about product performance, not website animations.

• Revenue-per-employee ratio of $225K rivals top-tier manufacturing companies
• 41% direct traffic indicates strong brand equity and repeat customers
• Specialized keyword strategy ('ptr' at 29K searches) targets niche, high-value buyers
• Minimal digital footprint with 1.9K monthly visits suggests offline/enterprise sales motion
• Dual CEO structure implies balanced focus between operations and growth