Armstrong.com is a masterclass in legacy brand equity versus modern digital efficiency. With just 13 employees generating $2.5M in revenue, they operate like a boutique consultancy, yet they command 41,000 monthly visits. This isn't a growth story; it's a dominance story.

"They don't need to buy traffic because their brand name IS the traffic."

The tech stack tells a story of a 'set it and forget it' enterprise site. They use jQuery, Bootstrap, and Tailwind CSS simultaneously—a Frankenstein of frontend frameworks suggesting years of patchwork updates. Yet, they deploy Microsoft Ads and LinkedIn Insight tags, proving they are actively tracking B2B leads despite the minimalist team size.

• Traffic Efficiency: 41k visits with 13 employees = 3,153 visits per employee.
• Brand Moat: 54% direct traffic indicates zero reliance on paid acquisition.
• Revenue Per Head: ~$192k revenue per employee suggests high-value, low-volume transactions.
• Global Reach: Top 5 countries are undefined in the data, but the US dominance is implied by the .com domain.