armut.com
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Armut: Turkey's On-Demand Services Giant
How Armut dominated a fragmented market and scaled to $41M revenue with a unique brand identity.
In a market where finding a reliable cleaner or carpenter feels like a game of chance, Armut flipped the script. Their tagline isn't just marketing—it's a promise: 'Hizmet Piş, Ağzıma Düş' (Service Cooked, Served to My Mouth). With 3.6M monthly visits, they aren't just connecting users to services; they are redefining convenience in Turkey's offline-heavy economy.
"Armut solved the trust deficit in Turkey's service economy by turning a fragmented market into a centralized platform."
The SEO Moat Strategy
Unlike many startups that rely on paid acquisition, Armut has built a formidable organic engine. With 71% of traffic coming from organic search and over 246,000 backlinks, they have mastered the art of capturing intent. Ranking for high-volume terms like 'armut' (118K volume) and even competitor keywords like 'bionluk' (64K volume) suggests a sophisticated content and domain authority strategy that keeps their CAC low while scaling traffic.
The Service Provider Ecosystem
Armut isn't just a marketplace; it's an enabler for thousands of micro-businesses. By aggregating demand for niche services—from photography to complex renovations—they provide a steady stream of leads to professionals who previously relied on word-of-mouth. With a lean team of 257 employees, they have built a high-leverage model where the platform scales without proportional headcount growth.
The tech stack reveals a modern, scalable approach. Utilizing Ant Design and DaisyUI for a consistent UI, and PWA capabilities for mobile accessibility, Armut ensures a seamless user experience. However, the reliance on tools like Hotjar and Zendesk suggests a heavy focus on optimizing user journeys and resolving disputes—a critical necessity in a service-based marketplace where expectations vary wildly.
- Dominant Market Position: Captures 94% of traffic from their home turf, indicating near-monopoly status in Turkey.
- Brand Recall: The name 'Armut' (Pear) is memorable and distinct, cutting through the noise of generic tech names.
- Multi-Channel Presence: Active on TikTok, LinkedIn, and YouTube, they engage both Gen Z users looking for quick fixes and professionals seeking B2B leads.
The 'Uber' of Home Services?
While global competitors struggle with localization, Armut proves that deep vertical integration in a single market can yield massive scale and profitability.
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Meta Tags
Armut: Hizmet Piş, Ağzıma Düş
Armut. Temizlik, tadilat, nakliyat, usta, fotoğrafçı gibi alanlarda hizmet almanın kolay yolu. Hizmet piş, ağzıma düş!
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About armut.com
Armut. Temizlik, tadilat, nakliyat, usta, fotoğrafçı gibi alanlarda hizmet almanın kolay yolu. Hizmet piş, ağzıma düş!
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Technology Stack
armut.com uses 18 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Font Awesome
Security
HSTS
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PHP
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Cloud & Hosting
Amazon Web Services, AWS CloudFront
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Facebook Pixel
Traffic & Audience
armut.com receives approximately 3.6M monthly visitors and ranks #14,746 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 1:38 on the site.
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